SEO procedures are characterized into two general classes:

White Hat SEO - Techniques that web indexes prescribe as a major aspect of a decent plan.

Black Hat SEO - Techniques that internet searchers don't affirm and endeavor to minimize the impact of. These strategies are otherwise called spamdexing.

White Hat SEO

A SEO strategy is considered as White Hat on the off chance that it has the accompanying elements:

It complies with the web search tool's rules.

It doesn't include in any trickery.

It guarantees that the substance an internet searcher records, and along these lines positions, is the same substance a client will see.

It guarantees that a website page substance ought to have been made for the clients and not only for the web crawlers.

It guarantees great nature of the website pages.

It guarantees accessibility of valuable substance on the site pages.

Continuously take after a White Hat SEO strategy and don't attempt to trick your site guests. Be straightforward and you will get something more.

Black Hat or Spamdexing

A SEO strategy is considered as Black Hat or Spamdexing on the off chance that it has the accompanying elements:

Endeavoring positioning changes that are objected by the internet searchers and/or include trickery.

Diverting clients from a page that is worked for web crawlers to one that is more human amicable.

Diverting clients to a page that was not quite the same as the page the web index positioned.

Serving one rendition of a page to web index creepy crawlies/bots and another adaptation to human guests. This is called Cloaking SEO strategy.

Utilizing covered up or imperceptible content or with the page foundation shading, utilizing a modest text dimension or concealing them inside the HTML code, for example, "no casing" segments.

Rehashing watchwords in the metatags, and utilizing catchphrases that are inconsequential to the site content. This is called metatag stuffing.

Ascertained situation of watchwords inside a page to raise the catchphrase tally, assortment, and thickness of the page. This is called catchphrase stuffing.

Making low-quality website pages that contain almost no substance however are rather loaded down with fundamentally the same as watchwords and expressions. These pages are called Doorway or Gateway Pages.

Mirror sites by facilitating numerous sites - all with theoretically comparative substance however utilizing diverse URLs.

Making a maverick duplicate of a prominent site which demonstrates substance like the first to a web crawler yet diverts web surfers to irrelevant or malevolent sites. This is called page seizing.

Continuously avoid any of the above Black Hat strategies to enhance the rank of your site. Internet searchers are savvy enough to recognize all the above properties of your webpage and at last you are not going to get anything.