An upcoming market research report from Industry Probe titled “Shampoo Market – Global Industry Dynamics 2018-19, Trends and Forecast, 2020–2028” provides comprehensive understanding of the market to the clients cultivating their leadership capacity. Further, the report explores significant factors related to the shampoo market that cover industry overview, segmentation analysis, and competitive landscape.
The report with its easy and plain manner has cited pragmatic ideas of the market. The report also highlights numerous facts responsible for the growth of the market such as development factors, statistical growth, business strategies, financial loss or gain to assist readers as well as clients comprehend the shampoo market from a global perspective.
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According to the report from Industry Probe, one of the latest trends gaining momentum in the global shampoo market is the growing demand for silicon or sulfate-free shampoos. Consumers are increasingly becoming aware of the harmful effects caused by certain chemicals present in the conventional shampoos and hence, are preferring these products. A sulfate-free shampoo is good at keeping hair’s natural oils intact. Organic or natural shampoos are expected to witness increased demand in the coming years. Moreover, change in lifestyle, rise in disposable income, and increasing pollution are significantly contributing to the growth of the shampoo market. Consumers these days are well aware about their personal care and hygiene, and are willing to spend more to maintain their personal well-being. Furthermore, rise in the number of salons and parlors is driving the shampoo market. Easy availability of shampoos through various online and offline sales channel is also aiding market growth.
The report has segregated the global shampoo market in terms of product type, hair type, concern, end use, distribution channel, and region. The report states that the global shampoo market is diverse and highly competitive, owing to the presence of a large number of regional as well as local manufacturers across the world. Major players are focusing on expanding into emerging regions such as Asia Pacific and Middle East & Africa through geographical expansion, mergers & acquisitions, and product innovation in order to gain competitive advantage in the market. Some of the key players operating in the global shampoo market are featured in this report to give a better competitive analysis of the market and these include Procter & Gamble, Unilever, L'Oréal S.A., John Frieda® Hair Care, Henkel Corporation, COTY INC., Vogue International LLC, artnaturals, Kimberley Clark Corporation, Clarins, Innisfree, THE BODY SHOP INTERNATIONAL LIMITED, Organic Harvest, E.T. Browne Drug Co. (Palmer’s), and others.
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