It is a well-known fact that Content is the king and there nothing new. 2018 will be the year where the excitement will continue to surface in the world of content marketing. It will make the content marketing an ideal choice of investment for the brands who embrace it. Soon, Inbound marketing is going to be bread and butter for the organization.

Here are some of the trends helping the organization to grow their business:-

More Original And User-Friendly Content:-

The number of online users are increasing constantly so does content consumption. This has made business owners think that producing more content is the right way to be in limelight through content marketing.

Also, creating appropriate content is the prime factor that triggers engagement, which is one of the main reasons why content marketing is done in the first place. Producing relevant and user-friendly content can help the organization to grow faster.

Live Content Goes Mainstream:-

A unique and distinct way for the organization to show authenticity is through adopting a live content mindset. Appeal to an audience with real-time videos and content. Video content provides the real insight to the targeted customers, viewers, potential customers, and the community.

Social Media For The Source Of News:-

The impact social media has on the life of users is enormous. A survey conducted in the USA started that almost 61% of the users rely on social media for a news update. Looking at this as an opportunity, so many of business owners carry out the social media marketing campaign to target the audiences.

Using More Suitable Content:-

Today audiences prefer more snackable content which increasingly takes the form of short and silent video. Traditional content is also becoming more bite-sized such as the transformation of recipes into short, arty video clips on Facebook.

The more suitable and engaging the description or content is, there will be more numbers of visitors.

Direct Conversation Between Brand And Consumer:-

Brands can now no longer work in stealth mode. Even the big players are expected to bow down to the busy social media consumer. Consumer chat is becoming more and more vital whether it is for service updates, offers or feedbacks. An organization can take external help from the agencies which will help to create content marketing packages which will entice, educate, and convert visitors into buyers.

Authentic Brand Voice:-

Authenticity is the primary concern. As brands invest more and more into original content, it is important to get the brand voice right. if the brands fail in creating a content that does not appeal to viewers, they are going to fail, no matter what the platform or format is.

Ephemeral Marketing:-

Ephemeral content lasts for 24 hours. This drives the customer towards the content as it creates FOMO (Fear of missing out) effect. The concept has a strong time-sensitive aspect which creates action. Ephemeral Marketing is similar to the mobile marketing. This types of content have the ability to influence customer within its short span of time. All the social media giants use the advantage of ephemeral marketing.

Thus it becomes important that a company should produce more unique content which will help them to flourish in the market and grow to their full potential.