Breast pump devices enable women to express breast milk and store it for later use. These are especially useful for working mothers nursing a newborn. Breast pumps gaining eligibility for reimbursement under the Affordable Care Act is a key trend promoting its adoption in the U.S. Working mothers usually prefer automatic electronic breast pumps. These automatic breast pumps have adjustable suction level and variable cycling time, which offers enhanced comfort to the use. Double pumps help reduce pumping time as they drain both breasts simultaneously and more effectively.

Market Dynamics

Increasing awareness and favorable reimbursement policies are augmenting market growth. Growing number of women in the workforce is a major factor driving demand for breast pumps. Electric breast pumps which can express more milk in a shorter time are most popular among consumers in developed economies such as the U.S. and countries in Western Europe. However, the device is not portable, which makes it rather cumbersome to use for women looking for an on-the-go solution.

Market Taxonomy

This report segments the global breast pumps market on the basis of product design, technology and end user. On the basis of product design, the global breast pumps market is segmented as open system and closed system. The market is classified on the basis of technology as manual pumps, single-electric pumps, and double-electric pumps. On the basis of end user, the global breast pumps market is classified as homecare settings, hospitals, and maternity centers.

Growing number of women in the workforce providing growth impetus

According to the U.S. Department of Labor (DOL), around 57% of women were part of the U.S. workforce in 2015. Furthermore, the DOL projects that by 2024, women in the age group of 25 to 34 years would constitute the major share of employed women in the U.S. On the contrary, emerging economies such as India have witnessed a decline in the female workforce from 35% in 1990 to 27% in 2014 (as per the World Bank Statistics). This is mainly attributed to cultural and societal factors and dearth of suitable jobs opportunities close to place of residence. However, liberalized thinking women empowerment programs are expected to change the scenario and drive growth in the number of women enlisted with the workforce in the country during the forecast period. Countries such as Bangladesh and Sri Lanka have reported a significant increase in participation of women in the workforce as per the 2015 World Bank data.

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Increasing disposable incomes and favorable reimbursement policies driving demand for electric breast pumps

Automated electric pumps with double pump system offer convenience to women in expressing breast milk. Increasing insurance coverage and availability of reimbursement policies is driving adoption of electric breast pumps in developed markets. Aftermarket for electric breast pumps has witnessed major traction in recent years, wherein renting is an affordable option for women, especially in developing countries. The single-electric breast pump segment is projected to expand at a CAGR of 5.9% during the forecast period (2016 – 2024). However, these devices are bulky and cumbersome to carry, inhibiting adoption to a certain extent.

Battery-powered systems are a more practical solution for on-the-go users. Thus, due to better features and benefits offered by electric and battery-powered breast pumps, demand for manually operated breast pumps is projected to experience a downward spiral during the forecast period.

Key companies covered as a part of this study include Medela AG, Ameda Breastfeeding Solutions, Philips AVENT, Lansinoh Laboratories, Inc., Hygeia Medical Group, Whittlestone, Inc., Bailey Medical, Energizer Personal Care, LLC (Playtex Baby), Jarden Corporation, Handi-Craft Company, and Mayborn Group Limited

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