How to Test SEO Strategies – 9 Successful Ways [2018]

You’ve probably heard by now that in order to drive organic, high-quality traffic to your website, you need a food SEO strategy in place. By understanding your target market, you can optimize your SEO strategy for maximum results with the goal of landing the top spots on the search pages.


You may be implementing some of the strategies you heard about yourself, or you may have brought on a team of experts with monthly SEO packages and marketing services whether you’re in Tempe or another location. It’s important to understand how to test your strategy to be sure that it’s effective.


Here are 9 successful ways to test your SEO strategy:

Check out search engine referring visits
Keep track of where your traffic is coming from, whether it was direct, referral traffic, or search traffic. Each month or every couple of weeks, you will want to note the numbers associated so you can see where the increases are occurring, or even where the dips are. You will be able to make decisions and initiate changes based on your findings.


Track search engine referrals
See which search engine is driving the most traffic to your website. When you track this information, you’ll be able to identify if any drops are exclusive to one platform. If Google penalizes you, you’ll see a drop on that platform, but not the others. If all of them drop, you know it’s a problem with accessibility. This will also help you determine strategic value of your tactics and whether certain ones are having better luck on specific platforms.


Check the visits by specific search terms and phrases
Accurately take note of the specifics that people are searching for and if your tactics are matching those findings. You can then shift the keyword strategy you’re using.


Look at the conversion rates
What search terms or phrases are actually converting visitors and which ones aren’t? By doing this, you’ll know what’s most valuable to the customers that are visiting your site. What additional value can you add based on the findings?


Pages that get at least one visit
This will help you with indexing and your sitemap. This is where having an expert SEO marketing team on your side can really help you out.


Document all of your findings
You want to be sure and track everything that you can. SEO is an ever-changing strategy that takes time to perfect and see results. It doesn’t need to be difficult, just be sure to take note of everything month over month so you can compare and take action from there. Also, track the changes you make.


Use SEO tools
There are tons of tools on the market that can help you pull all of the most important data into an easy to understand report. By doing this, you will save tons of time and you won’t be sifting through data that you don’t really need, or that you don’t really understand.


Have you moved up on the search pages
If your website has moved up in the search rankings and not fallen behind, that’s a sign that your strategy is working. Even if it’s a small change, you are still making improvements which is great news.


Hire an expert SEO marketing service in Tempe
Working with an experienced team that offers SEO monthly packages and small business SEO packages is the best decision when it comes to your SEO. They will be able to handle everything for you and test that everything is working properly!

Are you in search of seo expert who provides quality seo services and helps to build brand awareness to your business using various online marketing strategies. We develop a strategy across all traffic-generating channels along with Paid Search (PPC), Social Media to help you grow your business faster than what you expect. For more details please visit us at https://www.cloudlgs.com/en/