Text Analytics is a great complement to structured feedback in order to get a more rounded understanding of consumer experiences. With the launch of CloudCherry's text analytics tool, unstructured comments can be integrated with the overall feedback. The long term vision is to create a platform where all forms of consumer responses - be it structured choices, open ended comments and even images and video can be analyzed cohesively to gather a 360 degree perspective of consumer experiences.

"Text-based Sentiment analysis is the next hot ticket item that brands and marketing teams are looking for. Adding this to our stable of omni-channel data collection channels will surely offer an even better understanding on what customers have to say, and we are confident that it will be a game-changing offering for brands using the CloudCherry platform" said Prem K Viswanath, Chief Brand Officer, CloudCherry.

A Preview has already been released to existing customers. While the beta version is capable of classifying the consumer opinion both on it's tonality and intensity, the final release will also be able to map these sentiments into broad emotional themes thereby embracing the total richness of the feedback.

"Leading Edge Text Analytics tools are very powerful in their ability to create meaningful information from unstructured text data. This provides brands with rich customer context for not just experience management but also for marketing, tribe creation, loyalty building and all other forms of managing and growing a brand's overall equity" said Vidya Venugopalan, VP - Consumer Insights, CloudCherry.

About CloudCherry

CloudCherry is a Customer Experience Management product company that helps brands track, measure and improve Customer Loyalty, Customer Delight and Profitability through Omni-channel and Real-time Feedback Management and Customer Analytics.

CloudCherry is preferred by several large brands such as HDFC Bank, Titan Company, Caratlane.com and Alyasra Fashion amongst others, and helps them measure Customer Delight and the Net Promoter Score through its cutting edge, cloud-based platform. Funded by The Chennai Angels and IDG Ventures, CloudCherry is a graduate of the Microsoft Ventures Accelerator, Winner of CII's Best IT Startup of 2014, Part of the NASSCOM Emerge Top 50 Product Companies in India, with offices in Chennai, Bangalore and Singapore. Visit www.getCloudCherry.com