Customer experience management platform CloudCherry, in an effort to make the whole customer feedback collection process more entertaining and engaging, has integrated a number of gamification features into its CloudCherry Feedback app.

This move comes as measure to help brands improve their customer feedback rates and more importantly, collect feedback from all segments of customers so brands have enough data at their disposal to derive tangible customer insight.

Users of the CloudCherry Feedback app can now insert GIFS in the ‘Welcome Screen’, ‘Thank You Screen’ and as a ‘Background Image’. This feature is aimed to stir brand curiosity, and make the survey visually appealing, especially to the millennials.

Another interesting feature is the availability of time-limited questions. Under this feature, businesses can set a time limit for a particular question in the questionnaire. If the respondent does not answer the question within the given time, the next question appears. The usage of time-limited questions can also be used to solicit top-of-mind awareness responses from respondents. For example: In 30 seconds, please tell us the stand out points about your experience with our brand?

Also, it is now possible to insert images, audio or even video files into the questionnaire. At the same time, respondents can upload photos, record a video or audio as a response to a particular question. This further adds to the visual appeal and the presentation style of questionnaires.

With customer feedback rates dropping, gamification of the customer feedback process is seen by CloudCherry as an important constituent to motivate respondents into providing feedback. Surveys that are visually more engaging are likely to capture the respondent’s attention for a longer period of time.

“Gamification helps greatly in questionnaire completion rates and soft gamification efforts such as this brings in an element of fun into an otherwise straight forward questionnaire. It helps keep the respondent involved without compromising the integrity of the research requirement.”
Vidya Venugopalan, VP – Customer Insights, CloudCherry.

About CloudCherry

CloudCherry is a Customer Experience Management product company that helps brands track, measure and improve Customer Loyalty, Customer Delight and Profitability through Omni-channel and Real-time Feedback Management and Customer Analytics.

CloudCherry is preferred by several large brands such as HDFC Bank, Titan Company, Caratlane.com and Alyasra Fashion amongst others, and helps them measure Customer Delight and the Net Promoter Score through its cutting edge, cloud-based platform. Funded by The Chennai Angels and IDG Ventures, CloudCherry is a graduate of the Microsoft Ventures Accelerator, Winner of CII’s Best IT Startup of 2014, Part of the NASSCOM Emerge Top 50 Product Companies in India, with offices in Chennai, Bangalore and Singapore. Visit www.getCloudCherry.com for more information.