Plum Heating and Cooling has taken to social media to promote discounts for the summer season. For the boom in air conditioning demand, the company has leveraged the world’s biggest social networking platform, Facebook to reward loyal consumers with discounts.

Melbourne’s foremost air conditioning and interior heating provider Plum Heating and Cooling has taken to Facebook to create summer buzz. Specifically, a summer season provides the company’s Fans an opportunity to win free servicing. All they have to do is to write their postcode on the Plum Heating and Cooling official Facebook page. Lucky winners are selected on a weekly basis, increasing the possibility of winners across the region.

“Plum has many loyal customers and we wanted to incorporate a way to use social media to better interact and reward this group, while also reaching out to potential customers,” Jimmy Pomella, Plum Heating and Cooling’s Operations Manager, said, speaking about the company’s loyal consumer base. He further added, talking about the campaign’s summer timing: “This social media campaign comes just before summer; an extra incentive for the Plum customers toenter the competition, Jim says “The summer is only three weeks away, so it’s a perfect time to get your air-conditioning serviced to ensure it is working correctly for the hot days ahead, so our customers are jumping at the chance to get a free service.”

Plum Heating and Cooling is no stranger to the social media scene. In the past, the company has established a notable presence on major social networking sites. These include a blog authored by the company’s own team of in-house specialists, who write at length about their clientele’s heating and cooling needs, and recommend solutions.

Further, the company uses Facebook to elicit feedback and reviews about the products and customer experiences. In addition, Plum has also taken to Google +, and testimonials have already begun to pour in.

Christie McIntosh, writing on the company page on Google +, gave an ‘Excellent’ rating, and said: “With our ducted heating on its way out during a recent Melbourne cold snap, we were recommended Plum. We found their service to be very and efficient, we booked the job on the Friday and our house was heated again before lunchtime on Monday! The office staff and installers were also very professional. Follow up service has also been fantastic. Why would you go anywhere else? We'll be recommending Plum to our friends.”

About the Company

Kyle Briggs, once an apprentice plumber took an entrepreneurial decision to found Plum Heating and Cooling, purely driven by the need to provide the best inventory, affordable prices and and great after sales service.

Twenty years later, these principles have made Plum the go to company for many Melbourne locals. Enjoying great repute and respect in the area for their rapid installation and repair, the company now conducts operations out of Boronia and Point Cook.

For more information please visit: http://www.plumheatcool.com.au