Snapchat has brought a big change in the pattern of social networking. Snapchat, a video/photo messaging app enables the users to take pictures, add text to images, record videos and send them to any of their contacts.

An important feature of Snapchat that is very much unlike the other social working apps, is the “time constraint” feature. This particular feature inserts a time constraint over the content you share here. While the Facebook and Twitter has the archiving feature for its posts and tweets so that they can be accessed in future, there the snap gets expired after a set time period. Rather you can say the snap self-destructs once it has been viewed by the user.

The latest trend has shown increase in the use of this particular feature for the marketing purpose. Although it may sound as a shortcoming, it has actually worked in a positive way, in terms of marketing. At Snapchat things are way too different, as it is not about how many followers you have rather it tells you how many of them care about your product. The self-destruction feature in a way provokes the fear of losing and missing out that interest you and as a result a constant and a genuine relation get formed between the customer and brand. The time limit to the content and the expiration date is the key.

A lot of brands and businesses have seen a shoot up in their graphs of extent of reach. It basically enables a brand to increase their extent of reach to the relevant and the loyal customers. Till date, a very few number of brands have embraced this feature, but this year in 2016, the rest won’t be able to keep it away from their marketing strategy.

One can create their respective integrated marketing campaigns that will provide exclusive content to today’s generation which is quite an ardent task. Here exclusive and creative teasers can be made for the upcoming products as well as services by including either photos or videos which would stay for a few seconds only. Overall, this gives a kind of uniqueness in your brand campaign and thus makes it unbeatable in the market.

This kind of real time marketing is becoming popular day by day and thus the brands must get collaborated with platforms supporting this kind of elements such as the Snapchat.

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