With the first version of its product, the Luxembourg-based team behind neontools already generated more than 50’000 signups and convinced many creators worldwide of its value: eight essential online marketing tools bundled into one - all for free. Now, with its updated version, neon marketing technology goes a step further. What once was created by the company’s Co-Founder & CEO, Misch Strotz, to make his team’s and its clients’ work more efficient, has now been completely revamped and redesigned by a team of in-house and freelance developers led by CTO Carlos Gonser. As a result, Neontools “2.0” does not only include many of the long-awaited features users were asking for but has also become easier to use, more effective, and faster - making it a scalable SaaS platform that can compete at a global level. As the neon marketing technology team puts it, “neontools is now better than ever, but free as always.”


“Neontools is our technology for the creator economy.”
- Misch Strotz, CEO, co-founder of neon marketing technology


An all-in-one tool made by and for passionate online marketers

Developed two years ago, the first version of neontools has already gained considerable traction with thousands of users, spanning the globe from Europe to the United States, Australia, Brazil, and several other countries. By trying to make life easier for them and their clients, the founding team of neon marketing technology quickly realized that more passionate digital creators like themselves were facing the same pain point of using a multitude of tools to grow online. They wanted to create a tool that was different so that instead of using Bitly, Linktree, Hashtagify, and Hype Auditor separately, digital creators like themselves could use one single tool. So they set out to create something that would be simple to use, beginner-friendly and accessible to make it easier for anyone to become a digital creator or entrepreneur.


“The very first prototype of neontools was born in 2018, because we were annoyed by the multitude of different tools we needed for online marketing.”
- Karim Youssef, Co-founder & CMO of neon marketing technology.


The growth of the neontools user base itself was mostly accelerated by numerous influencers on TikTok who praised the tool for being free and extremely useful due to its bundle of eight essential tools digital creators can use on an everyday basis to grow their online presence effectively and efficiently. Neontools includes some classics like a URL shortener, called neon.ly, a hashtag analyzer, a social auditing tool, or a QR code generator.

Besides its easy usability, neontools has always been free and will remain free. Additionally, some paid customization features are now available as part of the product’s 2.0 version:
- Neon.ly now includes a Domain Customization feature for 5 € / 5.90$ per month.
- Neon.page offers the possibility to create easy, simple, eye-catching micro-websites for portfolio websites or for social media bios - with a new Domain Customization feature for 5 € / 5.90$ per month.

Neontools also includes tools to help online marketers create effective social media campaigns on Instagram:
- A Hashtag analyzer to compare the use of different hashtags and get inspiration on related niche hashtags to create effective Instagram posts.
- An Instagram audit tool to identify, analyze and regroup influencers with a wide and engaged audience.

Finally, neontools also helps online marketers and agencies create successful online ads with a reach calculator to compare the potential reach of ads on different platforms like Google, Facebook, and Instagram. For example, users can find the right audiences for their Facebook ads with its Facebook Interest Browser.


“At neon, it has always been our mission to empower digital creatives with the best possible skills and tools to get the most out of their work."
- Misch Strotz, CEO, co-founder of neon marketing technology


A future-proof new version to rival the best and scale up

To continuously grow its user base, the new neontools was re-developed from the ground up to become an overall better, faster, and stronger product. Neontools has been transformed from a one-man passion project into a future-proof tech platform with the help of the CTO Carlos Gonser - former Engineering Manager at Docler Holding who joined the company in February 2021 - and his team of developers and designers (Mitchio Weber, Ludovic Cordier, Julie Wieland, Daniel Wahl, and Vinicius Seganfredo). Neontools was rebuilt from scratch to bring its design and performance to the level of software tools developed in Silicon Valley while remaining a bootstrapped Luxembourg-based company.


“We now have a state-of-the-art tech stack that will pave the way for many more great updates in the future."
- Carlos Gonser, CTO of neon marketing technology


Neontools 2.0 is only one step towards scaling neon marketing technology’s operations. Next, they set out to bring accessible digital tools to as many people as possible - their next goal is to reach 1 million users. The 8-in-1 SaaS solution is part of a bigger vision to make online marketing easier for everyone and share the company's passion for social media and digital entrepreneurship with a wider audience. Among others, the startup has also been building the neonacademy since 2020 - an e-learning platform that offers online courses to make the growing creator economy accessible to everyone.


“Having access to powerful data services is important when you want to grow a business, but not everybody has the time, skills or money to invest. We want to change this by building an accessible, free and easy-to-use platform to as many people as possible.“
- Misch Strotz, CEO, co-founder of neon marketing technology