The market size of Global OTT services was around USD40 Billion and is anticipated to cross USD100 Billion by 2026, according to a report “Global OTT Services Market Size & Forecast 2026” by chrome Media.

Surge in the media & entertainment sector across the globe has resulted in growth of online content such as videos, music, streaming services, and online games, etc. Furthermore, expanding smartphone & tablets user base, improving network infrastructure, and wider content availability on the internet such as TV shows, movies, etc., are expected to continue driving the global OTT market till 2026.
The report offers insights around the current market scenario which comprises of market size, growth rate along with market drivers challenges and current trends and opportunity areas. The report also includes detailed information around market segmentation and key competitors present in those segments.
Although, majority of the industry verticals are facing a challenging period owing to the emergence of COVID-19, OTT market has been positively affected by this. As governments of many countries-imposed lockdowns to curb the spread of the virus, the amount of time people spends on their mobile phones and other electronic devices also increased.
The report mentions that North America accounted for the highest share in the global OTT market followed by Europe whereas, in terms of growth, Asia Pacific is expected to be the fastest growing owing to its rising usage of smartphones primarily in developing economies. Developing countries, which were behind in terms of network infrastructure are now developing and implementing 4G and 5G. These initiatives have been essential in the success of many OTT companies.
It was noted that the smartphones were the highest used platform for OTT services globally and are expected to increase their share during the forecast period. Gaming consoles and smart TV are also expected to increase their share in terms of platform usage.

Key players covered in the report include:
• Amazon Prime
• Netflix
• Hulu, LLC
• Google
• Apple
• Facebook
• Telestra
• Rakuten Inc.
• Microsoft Corporation
• Tencent Holdings Ltd
• Globacom
• StarTimes ON (StarTimes)
• Tigo
• Kwese
• Showmax
• MTN
• MLB.TV
• HBO

About Chrome Data Analytics & Media
Chrome DM is a technology-driven market research firm with a Pan-India on-ground presence. As of September 2017, the organization has a team of 650+ field staff, 150+ managerial staff and 450 tele-callers speaking over 22 languages to gather data from 5817 towns. With a presence in over 5,99,623 villages, Chrome DM also has an unprecedented reach into Rural India. Since its inception, Chrome DM has worked with some of the biggest brands across industry verticals, including Dabur, Gionee, Lava, Sony, Samsung, Government of Rajasthan, BJP, Employee Provident Fund Organization, Star India, Bureau of Energy Efficiency, Times Group, Future Group, Mercedes, Cafe Coffee Day, Zee, Soulflower & Mahindra amongst other reputed organizations, by providing them research & advisory.