When a website is built with custom functionalities and design, it is known as custom web design.
What most business owners don't recognise is that templates are not really perfect for their company and can be slow to load.
When hiring a website designer for custom web design, so here is what every small business should consider.

Website Logo
A website logo is displayed at the top of the page. It gives the website a distinct identity. A logo attaches in a customer's mind and is often the only thing they remember. When it comes to running an online business, branding is important.
The logo on a website should match the logo on business cards. People should be able to recognise the brand instantly if the company logo is consistent across all platforms.

Size and shape of the logo
The size and shape of a company logo can have a significant impact on the final appearance of a web design.
A round logo with text inside, for example, may not work well on a website with a horizontal header. The logo would have to be made extremely small, rendering it unreadable, especially on mobile devices.
A responsive logo, or a secondary logo that can be used as an avatar on social media or in forums, is quite common. It should be easily identifiable and conform to the corporate image.

Fonts for website
The font that is used throughout the website is crucial. The right font can make a site look modern or traditional, and it can have an immediate impact on the audience.
When the body font contrasts with the website logo, the website can appear cluttered and inconsistent.

Content on the website
The importance of content for search engines cannot be overstated. If you don't have any content on your website, it won't be able to do its job, which is to be found and generate revenue.
Your target audience requires pages that are both informative and helpful.
It's worthwhile to hire a content writer who understands how to write for search engines.

Website are optimised for search engines
A good website designer will build from the ground up with search engines in mind.
If pages are to be found, they must have search engine friendly URLs, titles, and content.
Images should be saved with alt tags and saved according to the content. SEO can be improved later, but if the URL is changed, the page will lose its ranking and will have to begin the climb all over again.

Photographs and images for the website
Quality photographs or illustrations should be carefully considered. A poor photograph can seriously degrade the website's quality.
Send the original file to the designer without resizing or compressing it. Low-resolution, pixelated photos are unattractive.
Professional photos can make or break a well-designed business website.