When a website is created with customised functionalities and design, it is called custom web design.
What many business owners fail to realise is that templates are frequently unsatisfied for their needs and can be slow to load.

Here are some things that every small business should consider when hiring a website designer for custom web design.

Website logo
The website logo is displayed at the top of a website. It establishes the site's brand. A logo stays with a customer and is often the only thing they remember. Building an online business requires a strong sense of branding.
The logo on a website should not be different from the one on business cards. The company logo should be consistent across the board so that customers can instantly recognize the brand.

Website Font
The font used on the website is extremely important. The right font can make a site look modern or traditional, making an immediate impression on the audience.
When the body font contrasts with the website logo, the website can appear cluttered and inconsistent.

Website content
Search engines place a high value on content. Without content, your website cannot do its job of being found and gaining business.
Your target audience should find your pages informative and helpful.
It is worthwhile to hire a content writer who is familiar with writing for search engines.

Websites that have been designed to be search engine friendly
To put in effort, a website should be built for search engines, with key terms in mind. A good website designer will design from the ground up with search engines in mind.
If pages are to be found, they must have search engine friendly URLs, titles, and content.
Images should be saved in accordance with their content, and alt tags should be included. SEO can be improved later, but if the URL is changed, the page will lose rank and must begin the climb again.

Photographs and images for the website
Quality photographs or illustrations should be carefully considered. A poor photograph can seriously degrade the website's quality.
Because you can't increase the DPI of a photograph, take it at a high resolution, even if you're using a smartphone. Send the original to the designer without resizing or compressing it. Photos with low resolution and pixilation look terrible.
Professional photos can make or break a well-designed business website.

How much does it cost to design a custom website?
It's difficult to say how much a website should cost because it depends on the design, pages, payment options, and functionality. And there are numerous web designers, each with their own set of standards.
Website designers can provide 'off the shelf' solutions as well as cheap website design for start-ups.
However, if you truly want the website to function properly, invest in a professional web designer. I frequently see businesses spend more money to have a website fixed, moved, or improved.