Chip Ervin has been a professional poker player since 2007. During his poker career, he has won numerous awards, prizes, and titles. He has been named in the Top Five of Alabama Poker Players.

Mr. Ervin is also a successful insurance broker.

While it may be surprising to many people, poker and business have a lot of things in common.

Profitable business starts with delivering the right marketing message to the right people, effectively and efficiently.

The game of poker is also about delivering the right message to the people at the poker table. Just like in business, it requires planning and strategy.https://www.behance.net/chipervin

To be successful in business, one needs a plan to stand out from the competition. A business needs a plan on how to beat the competition.

A business will never build a loyal customer base if it is just like a business around the corner and has nothing that makes it different. A business person needs to figure out what the competition is up to and what choices the prospects and customers have. He then needs to convince the prospects of why they should neglect the competition.

It needs to begin with studying the customers and identifying their wants and needs. A big part of this is psychology.

Human beings are irrational. We often times make emotional decisions and then supply logical arguments to support those decisions. The job of a great marketer and sales person is not to just talk about benefits and features of their products, but also to help supply explanations that will support the way a prospect may feel.

Sales are not only about what people can and cannot afford, but also about how they feel about their choices and how they behave in different situations. This is why virtually all serious negotiations happen, not online or over the phone, but in person, just like high-level poker games do.

The next step is business is studying the competition, identifying gaps in the market, and creating an offer for the customers.

To be successful in poker a player needs to go over very similar steps: identify the strengths and weaknesses of the competition and create a strategy that will result in a win. As someone who has won numerous World Series of Poker events, Chip Ervin knows about this first-hand.

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