Moderator: noble gorgeous jewelry, has been a symbol of wealth and taste. Today, with economic growth, people’s demand for diamonds has more than Europe, becoming the world’s second largest diamond consumer. Real 18k Gold Replica Van Cleef Arpels Perlee Necklace Here to talk about the topic of diamonds: buy diamonds, emotional investment or investment in goods?
Guest: First, a brief introduction to the history of diamonds. Diamonds came to China, there is also a well documented 100 next year, it should be in the Republic of China, Shanghai has dignitaries wearing brooches. Because come in late, the people contact too little, so that although the cultural heritage of diamonds, but not deep.
Diamond extensive promotion, in fact, from the “diamond forever, a permanent rumor,” this sentence began, which also makes the diamond suddenly swept the country, a household name. This statement shows Solid 18k Gold Fake Van Cleef Perlee Bracelet that the diamond is an emotional investment, the subtext is that the diamond symbolizes Cartier love ring replica the eternal love, can be placed in the emotions inside, the wedding will wear diamonds.
Initially, when we sell diamonds, more emotional investment as the starting point, is to bring consumers a token of love, such as the product into multiple emotional series, and through the guidance of people’s emotional consumption, so that people Cognitive diamonds, buy diamonds.
The last two years we found that people in the purchase of diamonds, has gone beyond the scope of emotional investment, order 50 and carat diamond consumer groups more and more, especially the purchase of large carat diamond consumers are gradually increasing. The reason is that more than 50 diamond appreciation potential will be greater, the value of investment collection can be reflected.
Guests: it is clear that the promotion of diamonds, imported from the emotional investment, it is also because the emotional needs of the purchase of diamonds. However, due to the inherent psychological comparisons, Cheap Van Cleef Ring so that people buy diamonds psychological subtle changes have taken place. Before, you give her a diamond ring, on behalf of the marriage proposal; now people are concerned, you give me how much diamond. why? Next to a certain engagement diamond is large.
There is also a situation, married 10 years, 20 years later, the family economic conditions improved, then people will go to buy large particles of diamonds. So I think that the process of diamond development, is the first by the emotional import, and gradually through the emotional appeal of the people, into the scope of commodity investment.
From the detection point of view, two years ago, under normal circumstances, in the detector to bring the diamond, a month to see a 50-point diamond is good, and this year almost three or four days to see one Carat diamond drill 50 points. A few days ago also saw an ordinary citizen holding 4 karats of diamonds to detect. This allows us to feel the desire of the people to buy diamonds and investment banking psychology, has exceeded the people’s imagination.
There is also a typical example, a man spent 80,000 yuan to buy a 1 carat diamond, and later found that he bought diamonds is to the second-grade son of primary school. One can imagine, waiting for his son to get married, at least ten years or 20 years later. By then, the price of this diamond is difficult to imitation Cartier love bracelet estimate. 20 years ago to buy and 20 years after the purchase, before and after comparison, save a lot of money, it is clear that this is a form of commodity investment. And this process, first parents of a child’s love, and then converted into a child in advance to do a financial investment.
Moderator: We have just talked about, the earliest people wearing diamond jewelry is the dignitaries of Shanghai, and contact with Western culture.Cheap Van Cleef Perlee Earrings This shows that the initial diamond jewelry, there is taste, culture, status of people will wear. So now what is the situation?
Guests: the diamond is now wearing, in addition to marriage as a keepsake tokens, fashion crowd, luxury consumer group is also a major consumer groups, the latter has been out of the emotional sustenance factors, purely as a status symbol.
Such as the sale of gold inside the mall now, belt buckle, brooches, etc., in order to reflect the dignity and luxury, are inlaid with diamonds. At the consumer level, some celebrities in attendance at important gatherings, fashion salon, high-end dinner, a variety of private clubs, but also ultimately, jewelry jewelry shine.
Also, now “after the diamond” is also gradually popular, such as the purchase of mobile phones, watches, diamonds on the shell.
Guests: according to customer needs and wishes, tailored to personality, exaggeration, dilute your custom jewelry and other topics of business. Whether it is mentioned in front of the gold watch mosaic, or behind the back of the “mosaic”, are illustrated in the business through human means to effectively enhance the value of the diamond space.
At this time we can find that people initially because of the emotional and the purchase of diamonds, and diamonds and gives people a certain value to enjoy. In fact, buy a diamond is a double investment in emotion and goods, which is an important embodiment of the value of diamonds.
There is also a phenomenon in the past to detect, are to buy a good diamond mosaic, Cheap Hermes Collier de Chien Bracelet and now, a lot of people are holding a bare drill came. This shows that to buy inlaid diamonds are mostly for emotional investment, while those who take the bare diamond is purely investment-oriented consumers, even then take to inlay, but also to reflect its identity and personality.
Moreover, the past diamond ring, at most, in the ring on the wall marked with the name of the manufacturer, now also according to the requirements of consumers marked in the above date of birth. I know a friend, his nickname is Tiger, his wife’s nickname Peas, and then they asked businesses to play on the diamond marked “Peas playing tiger, Tiger love Peas” message. In this way, diamond jewelry from the field of commodity investment has been pulled to the emotional areas, people’s emotional appeal and mobilized.
Moderator: We have just talked about, can be summed up about this, the first people to buy diamonds, is entirely out of an emotional appeal. Later, with the diamond investment value increases, diamonds also gradually have the function of commodity investment, as a symbol of identity. On the basis of Cartier juste un clou bracelet replica investment, people will also intentionally or unintentionally, the emotional factors implanted in diamonds, so that the diamond once again return to the scope of emotional appeal. So, in the promotion process of diamonds, before and after contrast which occurred more obvious changes?
Guests: the initial promotion of diamonds, we generally stressed that the 4C principle, that is, clarity, color, cut, weight. Now changed, the key is to cut good,Hermes Collier de Chien Bracelet Replica but also to large.
Now 20,000 yuan, you can buy 1 carat diamond; of course, in line with 4C principle 1 carat diamond, the price is 10 million or even higher. In other words, now selling diamonds, to meet the consumption needs of different consumer groups.
Guests: 20,000 yuan and 100,000 yuan 1 carat diamond, we should be rational, 10 million can be invested, the same can be two million investment. Investment and income is directly proportional to the amount of investment is different, certainly different income. This is also cautioned that investment can not be blind, but should be rational.