Also referred to as Thickeners or Viscosifiers, [b]Rheology Modifiers[/b] are ever-present in most products to provide specific functionality to the product. They are the key components in paints & coatings as they reduce dripping and spattering of fluid during roller or brush application. It provides high viscosity at low shear rates that is useful during drilling high-angle and horizontal wells and it also prevents sag and settling of weighting material. Rheological Properties prevent sedimentation of pigments within a formulation and ensure consistency and durability of the fluid.
[b]Leading Market Trends:[/b]
According to IndustryARC, the major driving factor for the increasing demand for the thickening agent is the increasing demand from the paints and coatings industry which is in turn due to the growth in automotive, appliances, furniture, architectural, and other sectors which utilize paints and coatings, there by contributing to the growth of the Rheology Modifiers Market.
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While on the other hand, the restricting factor of this market is the declining demand for ink consumption across the world. The increasing consumer preference for internet, electronic publishing, mobile phones, and other electronic devices has led to the reduction in the demand for published books, printed newspapers, catalogues and other printed materials. Thus, there is a low need for ink. This has hampered the growth of the print media market due to which, various printing ink players have shifted their marketing spend from print to digital media. But the improving demand for rheology is set to compensate the challenges in the future.
[b]Application and Segment Market Trends:[/b]
Estimations suggest Paints & Coating is the major application of Rheology Modifiers followed by Cosmetics & Personal Care and Adhesives & Sealants. Paints & Coatings comprise the largest application in this global rheological platform and account for more than one-third share of the said market. The Asia-Pacific region dominated the market for Paints & Coatings application of Rheology Modifiers, followed by Europe and North America. The market for Cosmetics & Personal Care application is projected to witness the highest CAGR of 4.0% between 2015 and 2020.
[b]Geographical Brief of the Market:[/b]
The booming construction industries in the emerging economies such as, Asia-Pacific and Latin America has led to the increased demand for Paint & Coatings and Adhesives & Sealants Segment.
Global demand for Paint Additives has grown steadily over the last decade, increasing from 843,190 tons in 2000 to 1,007,590 tons in 2010. Much of this increase in demand has come from the Asia-Pacific region and this trend is expected to continue in the near future, with Asia-Pacific expected to account for 43.2% of the global demand for paint additives in 2016. The global demand for Additives is expected to reach 1,331,700 tons in 2016.
[b]Global Market Segmentation:[/b]
On thorough analysis by IndustryARC, a leading research firm, the Overall Rheology Modifiers Market is classified into 4 broad types based on certain factors given further below. They are further sub divided into narrower streams of market segments.
1. By Type: Acrylics, Organoclays, Cellulose, Silica, Waxes and Others.
2. By Composition: Leveling Agents, Pour Point Depressants, Flow Promoters, Thickener, Gelling Agents and Thixotropic Agents.
3. By Application: Paints & Coatings, Cosmetics & Personal Care, Construction, Rubber & Plastics and Others.
4. By Geography: North America, Europe, APAC and ROW.
More than 40+ market companies are analyzed in depth with various quality research methodologies. The complete list of the notable players are included in this report based on factors like Company Portfolio, Product Study, Financial Status, Growth Estimations and other business prospects. Few of the top manufacturers of Rheology Modifiers mentioned in this complete list are:
• Dow Chemical Company (U.S.),
• Ashland Inc. (U.S.),
• Lubrizol Corporation (U.S.),
• BASF SE (Germany),
• Elementis Plc (U.K.),
• Clariant AG (The Switzerland),
• AkzoNobel (The Netherlands)
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IndustryARC is a research and consulting firm that publishes more than 500 reports annually in various industries, such as Agriculture, Automotive, Automation & Instrumentation, Chemicals and Materials, Energy and Power, Electronics, Food & Beverages, Information Technology, Life sciences & Healthcare.
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