Market Analysis
The global titanium dioxide market is touted to touch USD 44.954 billion at a staggering 14.28% during the forecast period (2016-2023). Titanium dioxide or titania or titanium (IV) oxide is a crystalline, white powder comprising of rutile and ilmenite, which are the key raw materials. This is made using either sulfuric acid or chloride process, known as the sulfate process. Titania is widely utilized as a white pigment especially in coatings application and paints. Besides, it is also used in other applications namely food coloring and sunscreens. FDA has approved its safety in drug, food and cosmetic applications. Titanium oxide is commonly found in chewing gums, sweets and candies and in some chocolates to provide a smooth texture and also in doughnuts to offer texture and color. In personal care items, titanium dioxide is found in toothpaste. The list does not end here. it is also utilized as flavor enhancers in non-white foods such as wine, beer, mustard, soups, seeds, nuts and dried vegetables.
There are many factors that is driving the growth of the titanium dioxide market. Some of these factors as per the Market Research Future (MRFR) report include growing need of titanium dioxide in cosmetics and skin care products such as sunscreens and body lotions, progressive growth in auto industry particularly light-weight automobiles and also construction industry. On the contrary, factors such as environmental regulations and fluctuating cost in the raw materials may hamper the growth of the titanium dioxide market.
Market Segmentation
Market Research Future report offers an all-inclusive segmental analysis of the titanium dioxide market on the basis of application and end-users.
Based on application, it is segmented into food additives, cosmetics, paper, pigment, photo-electrode, plastics, coatings, paints and others. Of these, paintings and coatings is expected to expand at the highest CAGR owning to increasing growth in construction and automobile industries. Titanium dioxide when utilized in coatings and paints will ensure longevity and continued protection. It is utilized in different paints and coatings application for offering durability, opacity and aesthetic appeal.
Based on end-user, the titanium dioxide market is segmented into construction industry, food and beverages, pharmaceutical, personal care, automotive and others.
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Regional Analysis
Based on region, the titanium dioxide market covers growth opportunities and latest trends across North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. Of these, the APAC region will command the titanium dioxide market owing to growing demand in different applications namely paper, pigment, photo-electrode, plastics and paints in China followed by Japan. The APAC region will be the largest consumer followed by Europe. The titanium dioxide market in North America will have the third largest share during the forecast period. On the other hand, the titanium dioxide market in the Middle East and Latin America will witness a favorable growth owing to the use of titanium dioxide in different application namely cosmetics, paper, pigment, additives and others.
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Competitive Analysis :
The titanium dioxide market is highly competitive and fragmented. The leading specialty pigments and pigments manufacturers are manufacturing and supplying titania to different end use industries. In fact, the key companies are competing for increasing their footprint. They are chiefly concentrating to broaden their pigment portfolio via extending product offerings. Also, they are laying emphasis to increase the market share in its entirety through acquisitions.
Key Players
Leading players profiled in the titanium dioxide market include Tronox limited, Yunnan Dahutong Industry & Trading Co., Ltd, Pangang Group Vanadium Titanium & Resources Co., Ltd., Argex Titanium Inc., Evonik Industries, Huntsman Corp., CRISTAL, Kronos Worldwide, DowDuPont Inc., Chemours Company and others.
Feb 2019- Food and Drug Administration (FDA) has announced a proposal on the safety of sunscreen which will overhaul the sunscreen industry at large. Among the 16 active ingredients used in sunscreens, only two has been deemed safe to use by the FDA- titanium dioxide and zinc oxide. Both these ingredients are minerals which serve as physical blockers, sit on the skin surface and reflect UV rays.

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