The report "Variable Data Printing Market in Labels by Label Type (Release Liner, Linerless), Composition (Facestock, Topcoat), Printing Technology (Thermal Transfer, Direct Thermal, Electrophotography, Inkjet), End-use Sector, Region - Forecast to 2021".

The variable data printing market in labels is projected to grow from USD 10.79 Billion in 2016 to USD 22.27 Billion by 2021, at a CAGR of 15.61% from 2016 to 2021.

Browse 223 market data tables with 42 figures spread through 222 pages and in-depth TOC on "Variable Data Printing Market in Labels by Label Type (Release Liner, Linerless), Composition (Facestock, Topcoat), Printing Technology (Thermal Transfer, Direct Thermal, Electrophotography, Inkjet), End-use Sector, Region - Forecast to 2021".

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“Variable data printing on facestock is projected to increase at the highest rate during the forecast period.”
Facestock can withstand adverse conditions such as high temperature, moisture, and abrasion. The growth of this segment can be attributed to its ability to offer excellent clarity, gloss, durability, and dimensional stability. Being the basic composite of a label comprising features such as appropriate roughness, stiffness, and absorption degree complementing excellent printability, this segment is projected to grow at the highest CAGR and acquire the largest market share during the forecast period.

“The adoption of inkjet printing technology for the printing of variable data on labels is to grow significantly from 2016 to 2021.”

The growth of inkjet printing technology in the variable data printing market in labels is attributed to the introduction of high-speed, commercial color printing inkjet technology. Other factors for the increasing adoption of inkjet printers are low cost of the machine, ability to produce good quality printing at low maintenance costs, small size, and fast printing.

The company continuously invests in technologies and facilities to provide improved products and services to its end customers. Through technological advancements, HP has been able to continually innovate and differentiate its products and services from those of its competitors. Owing to its wide portfolio of products and services, the company has positioned itself to offer integrated and comprehensive solutions.
Xerox Corporation (U.S.) is a leading name in the document technology market. It has undertaken acquisitions as one of the strategies to expand its businesses and geographic reach.

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Xerox has made investments in the fields of business process services, color printing, and customized communication and has developed innovative products. The company is well positioned to yield benefit from the growth of the digital printing market. Its product portfolio focuses on digital printing that includes digital printing presses, production printers and copiers, continuous feed printers, wide format solutions, workflow software, and sheet feeders and print finishing solutions. The strong digital product portfolio of the company has benefitted from the positive outlook for the variable data printing segment and has hence resulted in the increase of its revenues.

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