The Waterborne Polyurethane Market is projected be more than 1,350 Kilo Tons by 2019, at a CAGR of 7.7% between 2014 and 2019.

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Browse 64 market data tables and 53 figures spread through 124 pages and in-depth TOC on “Waterborne Polyurethane Market by Application (Coating, Sealant, Adhesive, and Elastomer), by Region (Europe, Asia-Pacific, North America, and RoW) - Trends & Forecast to 2019".

The major drivers contributing to the growth of WPU market are:
• Replacement of solvent based polyurethane
• Growth in end-use industries
• Quality matrix

Europe is the largest market for the WPU, the region accounted for more than 35.0% of the global market demand in 2014. The implementation of continuously increasing stringent regulations in the region is a major driving force for market in Europe. Asia-Pacific is the second largest market for WPU, followed by North America.
The major factors attributing to growth of waterborne polyurethane market in Asia-Pacific is the rapid growth of various end-use industries in the region such as footwear, automotive, and construction.

Coating: Largest Segment, By Application
Coating is estimated to be the largest segment, both in terms of value as well as volume, in 2014 with a share of more than 30.0% in the total WPU market. Coating is also projected to be the largest segment throughout the projection year till 2019. The growth in coating application is expected to be driven by the increased use of WPU-based coating in end-use industries such as automotive and building & construction.

Europe and Asia-Pacific are the top-two consumers of Waterborne Polyurethane, globally. The U.S. and China are the key countries in North America and Asia-Pacific, respectively growing at CAGRs of 7.0% and 10.9% between 2014 and 2019.

The developing countries such as India and Brazil are also growing at a rapid pace due to the rising domestic demand and increasing population, which leads to increased consumption of various WPU products.
The Waterborne Polyurethane Market is projected to grow from more than $6.5 Billion in 2014 to approximately $10.0 Billion by 2019, at a CAGR of 9.0% between 2014 and 2019.

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The key participants in the global market include The Dow Chemical Company (U.S.), Bayer Material Science LLC (Germany), Axalta Coating Systems (U.S.), Henkel AG & Company (Germany), and PPG Industries Inc. (U.S.).

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