October 18, the famous director and actor Stephen Chow published a "recruitment message" through his personal account on the social platform Instagram for the first time, saying that he was looking for outstanding web3 talents in the dark, and listed detailed selection criteria in the post, hoping that they could help him "build a creative future". In this regard, the urchin in the film and television industry, who is over 60 years old, officially announcedhis entry into the web3 field in a high profile.

The news that Stephen Chow bravely broke into web3 soon exploded in the industry. The big and small circles in the web3 field also ignited a warm atmosphere for a while. More people began to pay attention to web3 and became interested in it.

In fact, Stephen Chow's entry into web3 is not as sudden as it seems to the outside world. It is reported that he has prepared and studied for this for nearly a year, and appeared in an industry forum in March this year, talking about his views on NFT, the meta universe and blockchain. And since last year, stars have played web3 "cross-border" frequently. Singer JJ Lin purchased three pieces of virtual land on Decentraland. The " PhantaBear " NFT project involving Jay Chou, the king of pop music, has a transaction volume of more than 500 million……

Unlike star individual players who mostly focus on virtual assets and NFT investment tracks, web3 project companies pay more attention to the development of technical products, brand operation packaging, and competition with peers in the industry market. Among them, the layout of brand domain names has become more and more important. Many traditional Internet companies have suffered a great loss because they ignored the protection of domain names. Now web3 has become a trend, and the competition for domain names among entrants has already begun quietly.

According to the domain name investment community, last month, the top-level short domain name 3W COM was won by an anonymous buyer at a high price of 3 million US dollars, becoming the single domain name transaction with the highest price recently, which attracted the attention of investors in the industry.

A person familiar with the matter said that it was a web3 project company that acquired the 3W.COM domain name. Perhaps the project terminal will officially use the 3W.COM domain name soon. This has also become a model for capital to march into web3 to layout brand domain names first.

In such a wonderful and hot Web3 world, people are yearning for and approaching it at the same time, and the contest has begun quietly somewhere.