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Marketing automation is a part of digital marketing software, which focuses on streamlining, scheduling, segmentation, and tracking of marketing campaigns. It helps to reduce repetitive tasks associated with the process.

It also provides better user experience and help customers make better purchase decisions. Marketing automation software has features such as email marketing, campaign creation and management, data collection and storage, data analysis, and reporting.

Marketing automation connects various marketing channels such as social media, email, and content marketing to collect data and analyze them.

Covered in this Report

This report covers the present scenario and the growth prospects of the global marketing automation software market for the period 2015-2019. To calculate the market size, the report considers revenue generated from marketing automation software, solutions, tools, applications, services, support, and maintenance.
Technavio's report, Global Marketing Automation Software Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts.
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