Launch of new campaigns to promote drug abuse treatment is expected to be a major driver for growth of global thebaine market. For instance, in 2018, Trump administration i.e. White House Administration launched a multi-million dollar opioid awareness campaign for young adults. This campaign aims at curbing addition of opioid among young population. This campaign also spreads awareness by sharing true life stories of drug addicts to educate teens as well as young adults. According to a survey conducted by Substance Abuse and Mental health Services administration in 2018, opioid crisis kills an average of 116 Americans annually. Such government organized campaigns and high number of people dying due to opioid crisis are expected to encourage people to get rid of substance abuse addiction using different treatments available to live a healthy life.

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Robust pipeline of thebaine drugs is expected to drive thebaine market growth. For instance, in 2017, National institute of Health and Welfare’s drug Naloxone hydrochloride 20mg/ml completed phase 2 clinical trials. Naloxone hydrochloride is used to treat opioid drug abuse.

University of British Coloumbia’s drug Naloxone completed phase 2 in 2016. Naloxone is used to treat pain related to post-operation process as well as acute pain treatment. Trevi Therapeutics’s drug Albuphine Hcl ER tablets 90 mg has completed phase 2 clinical trials in 2016. Albuphine HCl ER tablets 90 mg is used to treat Prurigo Nodularis, which is a nodular skin disease.

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