This book, based on practical experience, will help develop the necessary skills for successful business management in the B2C segment. Based on the example of promoting medical institutions, the aur will tell you how to increase the profitability of marketing investments, increase profits through customer retention, build consumer trust and loyalty to the brand; how to control key metrics and promptly influence the effectiveness of advertising campaigns; how to build communications with employees. Investments in marketing are not expenses, but investments that always pay off with a competent approach and budget allocation.
https://zelluloza.ru/books/20896-Strategiya_uspeshnogo_biznesa:_prodvizhenie_biznesa_na_primere_medicinskih_uchrezhdeniy-Elina_Malagova/