Saturday 10th 2021

Digital marketing
Digital marketing is an absolutely brilliant way to broadcast your unique selling proposition to your entire audience. Using blogging, web content, and social media is one of the most cost-effective ways that a brand can educate and enlighten their audience about what it is that they do.

What is digital marketing?
Digital Marketing refers to any online marketing efforts or assets. Digital Marketing, they help introduce people to your company and convince them to buy. It simply needs to be a marketing tool you use online. Digital Marketing is the way of marketing our products or service through digital.

Why digital marketing is need?
We should do digital marketing for our business because more people are gathered in digital world for reaching more people for our business we should go and say where more people are gathered that’s why we are doing Digital Marketing.



Is Digital Marketing a good career in India?
Digital Marketing in India has witnessed an exponential growth and by the end of the year, 2020 it is expected to generate over 20 Lac jobs per year.And a company or marketer cannot ignore.

Who can do Digital Marketing?
• Jobs.
• Freelancer.
• Business peoples.

Job vacancy for Digital Marketing:
The growth of digital penetration in India and e-commerce boom have led to an ever-increasing demand for skilled Digital Marketing 3 professionals. This industry attracts fresh graduates as well as seasoned professionals and has plentiful opportunities to offer to individuals with varied skill-sets.




Future scop of Digital Marketing:
The scope is wider when it comes to digital marketing. Digital Marketing will remain as the most powerful way of Marketing in the future. But as the dynamics of digital marketing is changing every day, a digital marketer has to be agile, alert, smart and adapt to latest changes.

10 Reasons Why Future of Digital Marketing in India is Very Bright
Drastic changes in traditional marketing
The previous traditional set of marketing was limited to door to door and mouth publicity. Previously the marketers were using physical manpower to promote their products. But now with the changing times, people want everything at their fingertips.

Digital is the new name
Everyone in the country is preferring digital marketing over everything else. Even the startups are launching their business via digital marketing. This platform eases the process of every business. The company doesn’t have to deploy the manpower to go physically into the market and promote the product.
Government’s “Digital India” initiative backs up
In order to transform the entire ecosystem of public services through the use of information technology, the Government of India has launched the Digital India programme with the vision to transform India into a digitally empowered society and knowledge economy.

Reaching global markets
Today, it is said that “Being Digital is Being Global”. And this is the reality. Through digital platforms like Facebook, Twitter, Instagram, LinkedIn, one can reach to the audience of any corner of the world. The reach of these social media platforms is so huge that you can connect with almost everyone now.
Institutions coming up with Digital Marketing courses
Many institutions are nowadays introducing degree courses in digital marketing that has a practical approach. The academic courses are residential and online both.

Small towns getting digitally equipped
Metros are already a part of the digital economy. But now as the scope of digital marketing is increasing, the towns and cities are also getting highly connected with digital mediums.
Many startups are getting launched in small cities and they are reaching the global audience via social media.

Affordable
Comparing it with other marketing platforms, digital marketing is one of the most affordable media to promote the product. Gone are the days when one was spending thousands and lakhs n getting the ad printed in the newspaper. With digital media, it has become so easy. If you are a real estate company, you can promote your new project on social media by reaching thousands of people at one time.

Higher engagement rate
Since people are heavily using social media for everything, the engagement rate ought to be higher. People need quality content for updating themselves and getting entertained. So it is the responsibility of the digital marketers to generate content that engages the audience.
Increased digital classifieds market revenue
It has also been predicted that the revenue generating from digital classifieds is going to be five times more than it was in 2015. In the financial year 2020, the highest revenue will be around ₹23 billion.

All the revenues will be doubled by 2020 in the field of digital marketing. Therefore, in order to put yourself in the driving seat, all the Indian business have to be well-worse with digital marketing in order to represent the country in the global marketplace. Not only businesses but the candidates who are looking for a career opportunity in this field can finds lakhs of jobs in almost all the cities.