Globally known for its exceptional interior aesthetics, CASA PARADOX LUXE – recently brought to the capital a new bespoke concept in home couture. Set in an uber luxe private villa within the lush environs of DLF Chattarpur farms, New Delhi, the brand welcomes itsesteemed customers, designers, architects and industry experts to experience luxury at its exclusive best.
Transitioning from a retail business, the rechristened brand, Casa Paradox luxe is an experiential think tank and furniture design firm which focuses on creating and developing a complete range of highly customisable and intelligent luxury home decor. “Bespoke and limited edition home decor and furniture is our cornerstone and we are very excited to launch Casa Paradox Luxe. We have already received an overwhelming response from the Middle East, UK and US market, and have now restructured our organisation and re-engineered our thought processes to meet that goal. With the surge of transculturation, we are embracing the diverse segments and International trends efficiently,” Raseel comments.

Casa Paradox Luxe epitomizes luxurious elements and experiments with shapes, taking lifestyle design to a new realm of sheer indulgence. Focusing on exceptional design, quality and inspiration, the brand demonstrates paramount examples of craftsmanship across decorative and luxury furniture. The new studio tells a story that knits through every individual piece of furniture.
Designer Raseel Gujral Ansal says, “We decided to surround ourselves with what we stand for, and that is the first subconscious message we aim to deliver to every customer, visitor or design enthusiast that walks in. The new collection pieces are often brought into the office and interlaced with existing studio space for ‘Sneak previews’ and ‘Invite only reveals’ for our elite clientele. Considering the present market, we need to be an accessible brand to create exclusory experiences for the discerning few and to reach out to the aspiring. I believe that I have managed to find that equation all under one roof.”

Casa Paradox Luxe is the place to discover iconic furniture pieces to generate curiosity and awe. The store encompasses an attractive collection ranging from the contemporary to the neo-classical renaissance, exuding an old-world charm with a new voice. Unique pieces highlight the intrinsic quality of craftsmanship, embracing both the traditional and the new age India. Sleek, dynamic and with a hint of fantasy, the designer furniture collection represents a vivid new aesthetic that infuses technology with sensuous glamour. Browsers are invited to immerse themselves in the inspirational Illustratti collection – an elegantly exceptional symbiosis linking art with furniture. Each collectable transforms into an artistic legacy that stirs the imagination. The interior collection has everything from vases to chandeliers to sofas and tables, cushions, carpets, wall paper etc. Available in exciting range of colors and styles, each product can be customized according to client’s requirement. Raseel shares her design philosophy; “The idea of accent pieces and utilitarian art is the new ‘must have’ in any home space. You must own something that makes you happy, strikes a conversation and marks your own identity, and I strive to cater to that sentiment. It gives me a sense of peace to offer quality whilst endeavoring to create something which will always be ‘that special piece’.”

About Raseel Gujral Ansal

Raseel Gujral Ansal is a name that resonates as a testimony of remarkable design. Growing up in an environment infused with artistic inspirations from her father, the renowned artist, architect, sculptor and Padma Vibhushan awardee Sh. SatishGujral, Raseel progressed into interior design as well as interior and exterior architecture in 1986, all through a process of genealogy and osmosis. Casa Paradox,came into being with the idea to further the design philosophy into the production of furniture and lifestyle products. The lineage of artistic influence reverberates in every project with a design philosophy focusing on innovation and sustainability while emphasizing a refined use of art, magnificent objects, patterns, strong silhouettes, textures and a sophisticated colour palette, that is balanced to provide a refined original signature. Inspired by her International experience and exposure, as well as her deep appreciation for the exquisite design heritage of her native India, Raseel Gujral Ansal relies on innovation and imagination to create elegant and majestic Architecture &interior spaces that express a client's personality. In a field rife with change and annihilation, she has emerged as a designer who can constantly deliver the flavour of today.

About Casa Paradox Luxe:

Founded as Casa Paradox in 1993 by Raseel Gujral Ansal and Navin Ansal, to take care of the retail end of the business of design, the brand is the answer to all high end interior design ideas. Recently re-launched to offer exceptional bespoke luxury as Casa Paradox luxe, the brand defines fine living and embodies global refinement and an indigenous design sense, reflective of contemporary and timeless designs. Our benchmarks for quality craftsmanship coupled with design innovation makes every piece a collectable and every collection an artistic legacy. The brand was India's first to exhibit at the eminent Maisonet Objet Paris show, in 2013, and was thoroughly appreciated by aficionados from world over.
India, is an organic blend which has evolved with its rich heritage. The country, with its history of the Mauryas, Lodhis, Mughals and Imperial Colony- speaks a sublime architectural vernacular. Being a Delhi based firm, Casa Paradox Luxeunderstands this extremely well. In this context, for any design, to remain relevant, it must evolve, adapt and absorb, whilst retaining its original flavor and form, it needs to articulate with a current, interactive popularity. Moreover, in March 2014, we were awarded the uber prestigious International Property Award for the Best Architecture & Best Interior Design in the Asia Pacific region for our Project “ChaandBagh”- which highlights our knowledge of Indo-colonial and Mughal architecture and interior design.
Casa Paradox Luxe’sdedication to design, quality and our astute ability in recognizing the aspirations of whomsoever we work with have resulted in us being recognized as an iconic design house. Furthermore, our technical expertise through our experience in the field spanning over two decades adds to the brand being a premium player in this segment. In a synopsis, Casa Paradox Luxe endeavors to constantly better its best, and continues to be recognized as India’s foremost Lifestyle brand.