Social Media Optimization UK Company Discusses New Instagram Testing In 2024

Instagram is currently testing some interesting sticker options for posts and stories. This could provide marketers with new opportunities in the application. Instagram is currently working on a new AI Backdrop sticker, enabling marketers to replace the background on just about any image.

The new AI backdrop sticker identifies the main focus element in the image and then separates it from the background, enabling marketers to replace it with another generated option. It uses the same process as the cutout stickers by identifying the main element and cutting it out. It is designed to make advertising faster and more effective by quickly reframing images in new settings, based on your marketing goals.

As a result, this new sticker will enable marketers to create several versions of their creations, enabling them to tap into a trending theme quickly and easily. At the same time, Instagram is also in the process of rolling out a similar option for advertising. This will be available in the Ad Manage tools, though it is expected that the backdrop tool will be used more. Right now it is not clear if all businesses, accounts, and users will get access to this new option.

The other new test being carried out by the social media platform is the Get Orders sticker. This will allow brands to create a product in-stream, attaching it to their story or feed post to drive a direct response. The process is designed to simplify product tagging, giving marketers another way to drive orders from your social media marketing without having to set up an IG Shop.

Ben Cooper, the Sales Manager at Cartoozo, said “Currently Instagram requires companies to have an IG Shop to have shopping tags on their content. This new test could be a great opportunity for businesses to include inventory without having complex uploads. While both of these are currently in the testing stages, they offer great excitement to the marketing industry. They have not advised when we can expect these features, but it will be a handy addition for businesses to maximize their product display.”

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Cartoozo is a multiple award-winning internet marketing agency with over ten years of experience in the online marketing environment. This company has an active customer base of over three hundred with their customers being based around the world. This company helps its customers achieve online success with a host of packages designed to meet their customers’ needs and budgets. Cartoozo offers a host of expert services ranging from web design to search engine optimization and copywriting to pay-per-click advertising, just to name a few. They have a team of experienced and dedicated technicians and the entire team focuses on customer satisfaction at all times. To find out more, visit https://www.cartoozo.com/.