Cartoozo, a leading Adwords campaign management UK specialist, provides insights into the latest trends and updates in 2023. The first is the new feature, automatically created assets, which is designed to help advertisers create headlines and descriptions for their Search Ads. This is designed based on the advertiser's existing assets and landing page. The feature is designed to allow responsive search ads to exhibit an effective combination of adverts to potential customers.

Currently, the automatically generated assets are in the beta stage and only available to English-speaking advertisers. Those using this feature experience an average increase in conversion of two percent while maintaining a similar cost per conversion.

Cartoozo also advised that Google has introduced a new customer acquisition goal for search and performance max campaigns on a global scale. This leverages smart bidding and first-party data, optimizing campaigns and attracting new customers during peak periods. Coupled with bidding strategies, advertisers can prioritize and target high-value customers.

The company also advised that as of March 2023, Google introduced the Google Ads location options update and discontinued the search interest targeting and presence of interest exclusion. The modification is aimed to streamline the location-targeting portfolio to enhance advertising performance.

During a recent interview, the Sales Manager at Cartoozo, Ben Cooper, said “Any Google Adwords Campaigns using search interest targeting will be moved to the presence of interest targeting and campaigns using the presence of interest exclusions will be moved to presence exclusions. These changes apply to search, display, performance max, and shopping campaigns. Google is also planning to integrate Google Analytics 4 audience builder into Google Ads in the coming months. This will make it more convenient to generate and implement audiences from Google Analytics 4 to Google Ads campaigns.”

To facilitate the Google Analytics 4 feature, Google Ads is launching a new cross-product access management tool that will enable Google Analytics 4 property admin to grant permissions to users' inlined Google Ads accounts. The admin will be able to assign roles with various permissions in Google Ads, including standards, read-only, and administrator. The roles determine access to Analytics features embedded in the Google ads.

About Us: Cartoozo is a multiple award-winning internet marketing agency with over ten years of experience in the online marketing environment. This company has an active customer base of over three hundred with their customers being based around the world. This company helps its customers achieve online success with a host of packages designed to meet their customers’ needs and budgets. Cartoozo offers a host of expert services ranging from web design to search engine optimization and copywriting to pay-per-click advertising, just to name a few. They have a team of experienced and dedicated technicians and the entire team focuses on customer satisfaction at all times. To find out more, visit https://www.cartoozo.com/.