What is the use of a website if it fails to generate the response as expected from a good quality website which one’s competitor(s) has/have? There is absolutely no use of such a website as it will rather break the image of the business instead of making it good. A web design should be as responsive as possible in order to make the communication process complete. The cycle gets completed only when the interested parties are able to interact with the company and even buy the product or the services instantly. A responsive web design is the only design that can claim its position in the category of web designs as the design which is not interactive is simply futile.
A responsive website design is not difficult to design but for this a web designer should know as much as possible about the nature of the business and the target customers. For example if the business owner is a cloth merchandiser then a website that does not allow a reader to surf through various designs of the cloth pieces will not be able to serve its purpose and make an impression on the reader’s mind. He should be able to see the cloth pieces in various angles, shades and specifications in order to encourage him to buy it instantly with the help of a click. Since a website is an effective tool of communication in the modern day world it is a responsive web design that is the most relevant form of web design. It is no different in its techniques but it is only an approach of a web designer towards it which makes it different form its dull counterparts.
John Carter is the author of this article. For further details about responsive web design and responsive website design