Navigation

Compare your site to any offline store. If you walk into a store where all merchandise is in piles on the ground and you ask your customer to sift through it all, your customer will probably leave. A similar concept can be applied to your website. If your website is cluttered, confusing or chaotic, your user can leave your website in a matter of seconds. One thing to remember is to make the navigation as intuitive as possible. If you have packed your website with information and it takes too long to figure out how to get to the contact page chances are you might lose a few leads.

Trust and customer service

Think of your website as a customer representative. Your website is the digital face of your business, and making a good first impression is imperative. A poorly designed website is like a rude and unhelpful customer service rep. Whereas, a well-designed website is akin to a polite, friendly rep. As for trust, this concept is similar. A professional looking website is essential to build and win the trust of the users. No one trusts a back-alley, seedy building. As visual creatures, we want something that is easy on the eyes. An attractive web design helps move potential customers further down the sales funnel.

Competition

Investing in some level of web design can be beneficial for it to look professional and trustworthy. A sloppy site can encourage your customer to shift to your competitor's site. Going further than simply bringing your website up to par with competitions and splurging a little more will help you be above them. Many businesses within the same industry essentially have the same resources to pull from when building their services. Web design is the only area where you can set yourself apart and become an obvious choice among your competitors, if your website is beautifully crafted.

Consistency

People like consistency, if every one of your pages looks different, use different fonts, or is laid out differently, it will take users only a few seconds to click a button and move to a different site. To make the user-experience more coherent and streamlined, a sense of consistency is vital for the website design. A well-designed website will minimize distraction on your website because even the slightest inconsistency can result in lost leads.

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