Attorneys are now using artificial intelligence and machine learning technologies to detect emotion and engagement in courtroom videos. The technology originally developed to pretest videos for television, digital commercials and movie trailers in virtual focus groups is now being used to prepare for the courtroom.

The technology called CampaignTester™ uses the front-facing camera in mobile devices to determine a second-by-second analysis of people’s emotion and engagement. “Engagement” is defined by the company as meaning that the people watching the videos are facing the video screen and paying attention. The patented technology recently won an award for, “The Best Use of Artificial Intelligence to Optimize Creative” at the Campaigns & Elections, Reed Awards ceremony in February.

With the changes across many industries, video conferencing has become essential for businesses, schools and the legal community. Because the CampaignTester focus-group product is completely mobile, attorneys are now using the technology for jury selection analysis and insights, gage responses to depositions, and rehearse summations “virtually” in front of audiences that are similar to the demographic make-up of juries.

Because trials and court proceedings are now being streamed, attorneys can now rehearse and test specific messages in the video environment to know that the right sentiment is being expressed and received by sample audiences. The technology tracks eight different emotions, as well as engagement and the analysis, can be done within a day -unlike traditional focus groups that require gathering people together and moderating discussions prior to analysis.

“It’s been very interesting hearing from people in different business categories how our CampaignTester technologies can be used. The legal profession is a great example of how our platform can help lawyers adapt to the challenges they face due to the unfortunate circumstances surrendering the global pandemic.” -, said CampaignTester COO, Bill Lickson.

“Virtual learning for both corporations and public education is another area in which our engagement technologies have generated considerable interest since training and classrooms have become virtual. As a company, we’ve been somewhat fortunate in that our team and technologies are entirely mobile so we’re able to support others who are adapting and adjusting to the current public health crisis. It’s arguably never been more important to get the emotional tone and sentiment “right” in messaging because people are facing unprecedented challenges,-.”


For more information, visit CampaignTester.com or contact Ebony Hunter, 352-247-7865 [email protected]