The access providers are filing complaints and prosecuting defaulters in accordance with the Telecom Commercial Communications Customer Preference Regulation (TCCCPR) 2018, which went into effect in 2018.

According to data from access providers that the Telecom Regulatory Authority of India (TRAI) received between September 2019 and March 2021, access providers have taken action against unregistered telemarketers by sending warning notifications in more than 2,27,000 instances.

Chauhan stated that access providers have taken action against unauthorized telemarketers by "disconnecting more than 21,700 connections to be detected violating TCCCPR, 2018 for third time" in response to an inquiry about a remedy for intrusive calls.

The TRAI has already informed TCCCPR, 2018 that access providers must set up a complaint handling structure in order to stop the bothersome calls and texts.

According to Chauhan, any telecom subscriber who receives bothersome calls or messages can file a complaint with the access provider using any of the methods the provider offers to do so, including sending an SMS to 1909, making a voice call to 1909, calling the customer service line, visiting the website, downloading an app, or using the TRAI DnD app.

According to the contracts they signed while providing registered telemarketers with telecom resources, access providers may take legal action against them, Chauhan continued.

Critical SMS services like OTPs from banks and e-commerce companies have been severely disrupted as a result of the second phase of SMS regulation implementation by telecom operators, while the Aadhaar authentication service has completely failed.

As their SMS traffic has been affected, operators have defended their system and criticized enterprises for using it laxly and not adhering to regulatory requirements.

"Content degradation is causing close to 50% of visitors to decrease.

The restriction against unsolicited commercial communication by TRAI mandates that operators check each SMS's content against a registered template before sending it.
The procedure, also known as content scrubbing, was launched on Monday at 0000 UTC after a number of previous delays brought on by a lack of industry preparation.

According to telecom providers, it is the responsibility of telemarketers and individual companies to adhere to the guidelines if they want their services to be maintained.

"Honorable Delhi High Court has ruled that the rule must be implemented quickly.
We've done our part by starting the proper content cleansing procedure.
Companies have had plenty of time to prepare, so if they are still complaining that they are unprepared, it is not the carriers' responsibility, according to a senior telecom executive.