Are you still building a large warehouse to produce the larger same products? Are you still using industrial thinking for marketing and branding?
If so, that is dangerous.
Everyone made a uniform template and produced the same clothing through the manufacturer in the past. It's problem that the clothes are longer or wider which caused by commerce. These problems have not been solved but it does not mean that they can't be solved.
Manufacturers need to prepare the raw materials to produce products in the past. All costs need to be paid by themselves before these products begin to bring to the market. This is very dangerous for new small factories. Because no matter whether it is a powerful factory or a small factory, there is no 100% certainty that the market can recognize the products they produce.
Customers like to buy the personalized gifts, which is equivalent to buying a product of little value, spending money, but not meeting their own needs.
Now it is the time of Internet and data which can reduce the cost of information collection, allow consumers to be aggregate and reduce manufacturers' costs quickly.
Customization and print on demand(POD) are suitable for manufacturers because they can receive orders and money before they make products. This is a certainty and the risk is almost minimized. Manufacturers can do zero inventory of raw materials and products, and manufacturers can achieve asset-light operations. In this case, manufacturers can concentrate on providing consumers with more professional services and ultimate technology to make their products stand out.
What's more, consumers can communicate with manufacturers in time to avoid losses so that manufacturers and designers can understand consumer needs on time. Such feedback can ensure that manufacturers are convenient in optimizing design styles and production technology.
Customization is quite convenient for consumers and can meet many of their individual needs. The main reason is that customized products are suitable and not so awkward. This was a service that nobles could only enjoy. Today, everyone is noble and dressed very appropriately.
Customization can be recognized today. To a greater extent, "consumer demand" directly drives the new business opportunities of the e-commerce platform effectively supplied by manufacturing companies. It is operated by consumers, not by enterprises.
This customized and print on demand business model is a win-win result for consumers and producers. This is a standard business format. Producers cannot make money, and consumers will naturally not get good products. This is complementary to each other. Yes, this will inevitably lead to a trend in the future.