In the vast spectrum of healthcare Industry, there are individual markets for primary care service, hospital care, medical devices, pharmaceuticals, human resource as well as medical and nursing education. Therefore, the healthcare industry is one of the most important industries. The competition in the healthcare market is highly profitable to consumers as it helps in the reduction of cost, improvement in quality, and further encourages innovation. The competition also benefits customers as it provides incentives for constant product advancements and encourages a higher level of service performance. To create a competitive environment, the customer must have multiple procuring options and choices with reasonable pricing. Similarly, competition, regulation, and financial incentives can be significant ways to improve quality in healthcare. This also improves clinical outcomes and assists the system to function more efficiently.


The competitive market is all about exchange relations between buyers and sellers. It is also the perfect market that tends to offer the best possible outcome for both buyers and sellers. Some are promoters of the competition while some are not; promoters believe that competition leads to lower prices, premiums, and resources use with a higher quality of cure than the non-competitive markets. From the buyer’s and seller’s point of view, the competition brings both good and bad news.