Europe, Asia, Middle East [9th September 2024] - CFTE is excited to launch its new online certificate course, "Generative AI for Marketing in Financial Services." Designed to equip professionals with the advanced skills needed to stay ahead in the rapidly advancing field of marketing within the finance sector.

Insights directly from experts, from the fundamentals of Generative AI to use cases of Marketing Campaigns
Master AI-driven tools and strategies to enhance marketing strategies and customer engagement, with practical applications you can directly apply within your organisation
Join a community of over 10,000 professionals, gaining access to life-long learning industry insights and updates

With a 70% increase in revenue for businesses adopting AI and a 25% conversion rate increase from AI-powered ads, it is clear that AI continues to redefine the landscape of digital marketing, and the importance of training for professionals to stay ahead of the innovation

Leading financial institutions like Citi Bank personalise their marketing campaigns by using Generative AI to analyse customer data and predict trending demand in the market. By leveraging an AI-driven approach, banks can now create personalised offers that improve customer satisfaction and retention, without the need for extensive human and financial resources

The "Generative AI for Marketing in Financial Services" course, is part of CFTE's AI in Finance Academy where we have trained over 20,000 professionals, aiming to simplify complex terminologies of Generative AI for professionals in financial institutions, allowing them to effectively harness the power of technology.

Participants will have the opportunity to learn from Huy Nguyen Trieu, Co-Founder of CFTE and CEO of The Disruptive Group, alongside our industry expert, Igor Pejic, Head of Marketing in one of the EU’s largest banks, Author and Keynote Speaker. Upon successful completion, receive a Certificate in Generative AI for Marketing in Financial Services issued by CFTE, serving as a stepping stone to further advance your career in digital finance.

Driving the evolution of Marketing in Financial Services through industry insights
Since the launch of the AI in Finance Academy in 2018, CFTE has been committed to advancing AI knowledge across various industries. This course provides structured knowledge, featuring AI tools, real-world use cases, and hands-on projects led by experts.


From the basics to advanced concepts, the curriculum is structured into:
- Generative AI Fundamentals: the definition, the inner mechanisms, and the evolution of Generative AI
- The Landscape of Generative AI: the Generative AI landscape and key players such as infrastructure providers, model providers and application providers
- Landscape of Generative AI in Marketing: the Marketing domain and comparison of traditional approaches with AI-driven methods
- Use cases of Generative AI in Marketing: case studies of marketing campaigns by global financial institutions like Klarna, Farfetch and Specsavers
- From Theory to Practice: navigation of utilising GenAI tools from understanding and using AI for market research, content creation and sales campaigns
- Opportunities & Risks: key success factors in integrating AI in marketing, with challenges and considerations in the current regulatory landscape

With generative AI transforming various industries, its impact on marketing is becoming increasingly significant. This six-week programme offers participants the opportunity to master Generative AI tools and techniques, equipping participants to become supercharged marketers.

With our global community, spanning from Singapore, Europe, and MENA, with leading experts from renowned companies, all focused on meeting the growing need to harness the power of Generative AI, embark your journey in digital marketing with us!
https://courses.cfte.education/generative-ai-in-marketing-online-course/

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