Yup, it is funny how even the lamest start-up shies away from describing anything related to their business as cheap, yet is unbecomingly enthusiastic about adopting a cheap, generic logo design to represent his business. It’s the personal equivalent of wearing some hand-me-down outfit to a black-tie affair. Embarrassed yet? Imagine how your business feels about wearing an ill-fitting design created with no one in mind. Nobody at all. Because that’s how a 99 cent logo is created.
Picture an overworked designer sitting chained to his desk; a counter before him. He still has 20 more designs to turn in before he can call it a night. He sneaks furtive glances at the Google search results on an incognito window and hurriedly scribbles a rough approximation of some designs on his sketch pad.
Then he goes to work creating what he hopes will turn out to be a decently original design. And when we say original, we mean like nothing else ever seen before. Which, as you will agree, is not always such a good thing? He looks at the finished product; runs a cursory scan to make sure he can get away with it, uploads his latest work of art and says a silent prayer that some good soul with low expectations and standards to match will come along and snap it up.
Don’t you be that person. Take a good look at your business. Revisit the glorious plans you have for it. Visualize people looking at your visiting card and nodding their heads in appreciation. Because that’s what a good visual identity can do for you.
Got it? Now go out and get it done.