While it’s important to focus on disturbing forces transforming the industry, travel service providers must stay focused on the existing customer satisfaction problems. This is where a travel media agency like BrandBurp offers assistance to tourism businesses. Today, we’ll cover mistakes travel companies incur when partnering with a travel media agency and how to fix them. Let’s dive right in.

What Mistakes Should Travel Agencies Avoid?

Here are 8 mistakes BrandBurp suggests tourism companies to avoid:

Lack of personalization
Customisation allows you to shift your focus and learn about clients so you can suggest solutions aimed at their interests. What is their budget? What resort/hotel brand do they prefer? Are they flexible with their dates? All these showcase an opportunity to match a traveller’s expectations each time and ease decision-making.

To implement this, you can use machine learning-based solutions by our travel media agency BrandBurp.

Not offering complex travel services
Consumers are reasonably adept at finding and booking point-to-point trips and rooms. Presently, they need a collection of services, such as a transfer to their hotel to in-city tours and dining inns. By offering limited aids, you’re giving a user no other choice but to plan their tour through a different website.

Not separating business and leisure
While the trend for leisure (the combination of business and leisure) travel is growing, research shows that only 37 per cent of business travellers manage to take some extra time and put some vacation in their business trips.
This causes agency and free-time travel to remain two big segments in the travel and hospitality industry, each with its own needs, demands, and trends. OTAs should understand the difference between these types of travellers and tailor their content accordingly. Thus, always consult a travel media agency like BrandBurp to tailor this point.

Information overload
While the more information about the stays a user has the better, sometimes online booking can be overwhelming with the amount of data you consume. Considering how a traveller will likely switch between tabs to compare results, he or she should be able to easily scan information to identify which features fit best.

Unappealing Сalls-to-Action
Creating a CTA button is about persuading a user to take your proposal at the most opportune time. This means that a user should understand the value of each of your CTAs before they click on it. This is another reason to connect with BrandBurp, the reputed travel media agency.

Ignoring explorers
According to Google, 65 per cent of leisure travellers start searching online before they decide where to travel. This means that a large portion of traffic on your website may be coming from people who haven’t yet decided on their destination and dates. While a majority of OTAs are interested in the booking function alone, some customers are seeking inspiration and discovery.

Not creating original blog content
The best way to differentiate your website from billions of others and increase engagement is to create unique content. It helps travellers make better travel, accommodation and destination choices. Again, BrandBurp’s copywriters can take care of that part for you!

Bad customer care
Some common examples of bad customer care include failure to deliver quick solutions, provide clear instructions, and establish communication channels, etc. Furthermore, customers are turned off by an unsatisfactory UX brings non-technologically advanced travellers a lot of frustration.

Conclusion
To conclude, there are 8 mistakes stated above you must avoid when running a travel business. Most of these include bad customer care, content plagiarism, boring CTAs, etc. Pairing with a reputed travel media agency like BrandBurp is the ultimate solution to all the problems stated above. You will rise above the competitors if you start by preventing the most common mistakes.