In a recently concluded prelims competition on start-ups by NASSCOM, BookingJini Inc has emerged as one of the best start-up ventures and has been shortlisted in the "Thrive 30". Every year NASSCOM conducts this competition and awards the top 5 with a corpus amount to lead their business in the right direction. Thrive 30 has its preliminary rounds conducted in eight cities with over 2000 new business entering the competition periphery. From the list of 2000 top 30 are awarded a place in the finals where they would be allowed to continue their business with the allocation of funds by NASSCOM. The main motto is to facilitate, promote, support and incubate 10000 start-ups by 2023. BookingJini, a direct hotel booking company which aims to resolve the quintessential hotelier’s grief has made it big in the world of start-ups. With over 500+ hotels under its belt, BookingJini has found tremendous success within 1year of its operation. It has its headquarters in Gurugram, Haryana and is considered as one of the best start-ups in the direct hotel booking sector.