The market is flooded with numerous leading electronics brands presenting a huge variety of models to choose from. It is available from a normal large-sized look to more portable and stylish look such as top loading, front loading, fully automatic, and semi-automatic. New innovative washing machines include Bluetooth technology and a messaging feature through which it can receive recommendations and control settings even when the user is away from home.
According to recently published report of Bonafide Research “India Washing Machine Market Outlook 2021”, Total washing machine market was INR 10100 Crore in the year 2014 and it is expected to grow with the remarkable change in home appliances in upcoming years. Total washing machine market volume is expected to reach at 21549 thousand units in 2021. The rising income levels, fast growing working women population, improving living standards, rapid urbanization, changing environmental dynamics and different payment options are driving the growth of this segment. Energy efficiency, stainless steel, new designs, bright colours, child lock are the key trends in washing machine.
Players are now focusing on enhancing their product offering at various price points to provide consumers with affordable varieties. LG and Samsung turn out to be the biggest players in the washing machine market in India followed by others such as Whirlpool, Videocon, Godrej, Onida, IFB, Haier, etc.
LG India dominates the semi automatic washing machine market while Samsung is dominating the fully automatic washing machine market. In semi automatic, LG is offering best washing machine with average price range of Rs 8000 with 6 to 6.2 kg capacity. In automatic top load category, Samsung is offering best washing machine with price range of average Rs 14000 with 5.5 to 6.5 kg capacities. In auto front load IFB Company is offering best washing machine with price range of average 25000Rs with 5.5 kg to 6.5 kg capacity.
With regards to zone, the northern part of India has the highest market share with the 38% and following the southern part with 30% market share. The people of north India prefers semi automatic washing machine while in south India the completely automatics are more preferable. The western region accounts for 27% market share due to more manufacturing plants are available and eastern region accounts for 5% overall market share.