In the cosmetics and beauty sector, there have been sweeping changes. Expensive international beauty products are selling rapidly as the Indian women are investing in long term beauty. The biggest beauty evolution in India's recent past, however, is not restricted to women. Men have taken to healthier skin routine, away from the gym. The rise in men's salons is evidence to the fact that men want more beauty for themselves. The menu cards on offer at men's salons include treatments that were earlier meant for women. Men's salons have now started offering a multitude of beauty services while beauty brands now have a special product line-up dedicated specifically for men's grooming.
As per ASSOCHAM, the per capita consumption of cosmetics in India is approximately US$ 0.68 cents as compared to US$ 40 in Hong Kong, US$ 12 in Japan, and US$ 1.5 in China. Consumption of these products centers on young women, with the age group 15-44 years accounting for about 70% of the market. Consumption begins in the teens and tapers off after 45, and declines substantially after 55.
According to recently published report of Bonafide Research “India Cosmetic Market Outlook, 2021”, cosmetic market in India was growing with a CAGR of 17.06% over past few years. The urban population with increasing purchasing power is the major force driving demand for cosmetic products. India is a very price-sensitive market and mass-market products constitute the major part of the cosmetics market. Urban India leads the market, with more than four-fifth of the cosmetic segment consumption by volume. However, rural consumption exceeds urban consumption in toilet soaps and is almost equal to urban sales of hair oil, the lowest end of the hair care market. Many domestic and international companies are now targeting the rural markets to push volume sales in categories like lip and nail care, and some mass skin care products as well. Meanwhile, urban consumption is evolving, moving from basic functional to more superior and specialized products, and greater expenditure levels. Moreover, there is a rise in consumption of men’s products, including skin care products, which were earlier considered purely the woman’s sphere.
The dominant international players include Hindustan UniLever, the subsidiary of Unilever with all its international and Indian brands, L’Oreal, along with its subsidiary Maybelline and Garnier brands, Revlon, Nivea, Biersdorf, Schwarzkopf, Palmolive, and Proctor & Gamble including Gillette. Lakmé as a brand dominates the cosmetic industry in India, owned by Unilever. Stiff competition has resulted in an increase in the range of new products being introduced for newer application concepts in the last few years. In the skin-care segment, from just creams and moisturizers, there has been an upgrade to value-added products such as under eye wrinkle removing creams, dark circle removing creams toners, sunscreen lotions, fairness creams, and many more. The colour cosmetics market saw new products such as smudge-proof lipsticks and mascaras, liquid lip colour, and long-lasting lipsticks being introduced. However, low and medium-priced categories account for almost 85-90% of the cosmetics market in terms of volume.
Bonafide Research & Marketing Pvt. Ltd.
Steven Thomas – Sales & Marketing Manager
E-mail: [email protected]
Telephone: +91-265-2331309/ +91-7878231309