The Middle East’s leading trade exhibition for stationery, paper and office supplies, Paperworld Middle East 2014, will open doors tomorrow (March 4th, 2014), 14% larger than the previous edition.

Organiser Epoc Messe Frankfurt, reports keen interest from regional trade buyers on the lookout for the latest products and innovations as the three-day exhibition gets underway with strong international and local participation.

Attracted by the region’s growing appetite for paper products which is driven by steadily growing economies, there is a marked increase in participation from European paper products manufacturers.

French exhibitors will be out in force with a 154% larger presence than last year. Spanish exhibitors have taken up 90% space more than last year. Exhibitors from Greece, Italy, UK, Ireland and the Netherlands will also be present in strength at Paperworld Middle East 2014.

As well as a larger European presence, exhibitors from the region, especially the UAE, will also be making their presence felt with a range of products and services made for the regional market.

Paperworld Middle East brings the unmatched expertise, scope and reach of the Frankfurt-based parent show to key decision makers, buyers and customers in the region. Paperworld is a global brand for the paper, stationery and office supplies sector with successful platforms in promising markets: Germany, China, Hong Kong, Dubai and Russia.

Since its Dubai debut in March 2011, Paperworld Middle East has grown into a trade and networking event of significance that attracts industry-wide interest from international and regional manufacturers and suppliers looking to strengthen their market presence.

Playworld Middle East 2014, another co-located Epoc Messe Frankfurt organised trade event, is also looking ahead to a successful run as it opens doors tomorrow.

Presenting the wide world of children’s products, Playworld Middle East, the Middle East’s premium trade event for toys and kids products, is expecting a considerable boost from increasing demand in the back-to-school sector.

Playworld Middle East, traditionally draws in a broad spectrum of toys, games and children’s product manufacturers and suppliers, keen to further engage with buyers from the wider region.

The 2014 edition will see a number of brands make their Middle East and North Africa debut. They include bicycle manufacturing giants Golden Wheel America and baby products specialist Bobie Baby.

Also making its debut at Playworld Middle East this year is the Kids Retail Forum. The Forum is intended to serve as a platform for participants to obtain industry knowledge and insights into the business of children’s products in the region and is expected to attract wide interest from the children’s products industry. Topics ranging from children’s lifestyle products through to back to school articles and children’s toys will all be highlighted.

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