Dubai, U.A.E: Intersec 2016, the leading trade fair for Security, Safety and Fire protection attracted 31,939 visitors with 17% growth and 50,000 sqm gross, as the most successful edition yet. With double digit growth, product launches galore and more widely representative than ever before, Intersec 2016 underlined its unique role as the industry's premier show window and preferred launching pad.

The show's success builds on growing demand in the region for enhanced safety and security systems spurred by huge on-going investments in new commercial and civil infrastructure.

Leading international safety and security brands were all present in strength at the event, which saw 2,400 brands being showcased by 1,290 exhibitors from 55 countries.

"Intersec continues to showcase the latest global trends and developments to regional buyers as well as facilitating invaluable interaction through an on-going exchange of ideas and knowledge dissemination", said Ahmed Pauwels, CEO of organiser, Messe Frankfurt Middle East.

With 83 per cent of participating exhibitors being international, Intersec 2016 has been the most internationally representative edition yet, at the same time the exhibition also witnessed the highest level of participation by UAE exhibitors, whose numbers were up by 8% over the previous year.


Fire and Rescue, which was 27 per cent larger than the previous year, recorded the fastest growth at Intersec 2016. The section witnessed huge interest from trade visitors, given the number of high-profile fire incidents across the region recently. Also attracting considerable interest was the Information Security section, with buyers searching for the latest in cyber protection systems to safeguard from the growing spectre of cyber threats.

Debuting this year was the Smart Home Automation section, which attracted huge attention from trade visitors and industry professionals.
With the Middle East expected to constitute as much as ten per cent of the global Smart Home market, the section drew strong interest from leading international brands. Industry leaders including: Schneider, Fermax, Assa ABLOY, Honeywell, Xtralis and CP Plus were all on hand demonstrating their latest products and systems such as energy management systems, HVAC control, entertainment control, security and access control.

Over the three days, Intersec 2016 witnessed a wide range of exhibitors debuting new products and services to the region. As many as 100 new product launches this time around, underlined the show's premium position as the launch vehicle of choice for the regional safety and security industry.

Exhibitors across the spectrum expressed great satisfaction at the business opportunities generated at the event as well as Intersec's continued ability to attract trade visitors of the highest quality from across the wider Middle East, North and East Africa, Central and South Asia.

“It has been a great event and a great opportunity to get into the Middle East fire safety market in particular," said Paul Shaw, Marketing Manager EMEA of Scott Safety. "The show is a great opportunity for us to display our products and to get feedback from the customers and visitors on the same. Some products have been launched at the show."

Immensely pleased at the business leads generated over the three days of the show was Gregor Steiner, Head of Product Marketing at Siemens. "It was really good for us as we had about 60% more visitors than we expected. This year has been a lot better and we appreciate the support of the organisers."

Christopher Graham, Marketing Communications Leader MENA at Honeywell echoed the sentiment. "The exhibition was a great opportunity for us to interact with our customers, clients, visitors and other exhibiting companies. It has been very busy at the exhibition throughout for us. We have been part of Intersec for a long time now and look forward to being there in the coming edition, obviously we are also increasing year-on-year."

Buzzing with activity from the very beginning was the new Smart Home section – where a live demonstration area of a ‘simulated villa’ offered visitors a real-time showcase of smart home products in action ranging from Digital Door Locks and home video cameras, to Roller Shutters, Door Video Phone Panels / TV Controller/ Ipad to Monitor & Controls.

Other new additions this year at Intersec 2016 included a Safety Design in Buildings Pavilion in the Fire & Rescue section, along with a dedicated Jobs & Careers Pavilion. Alongside the event was a busy schedule of industry conferences which were held in cooperation with the Dubai Police and Dubai Civil Defence: the Occupational Health & Safety Conference, the Middle East Fire Conference and the Critical Infrastructure Security Conference.

Held under the patronage of His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, Intersec is the flagship event of Messe Frankfurt’s global network of 11 security and safety shows, including Secutech in Taiwan, Secutech India, Secutech Thailand, Secutech Vietnam, Intersec Buenos Aires, Seguriexpo Buenos Aires, TB Forum powered by Intersec in Moscow, SecProTec East Africa powered by Intersec in Nairobi, Innosecure in Germany and the new Intersec Forum – Smart Security Conference in Frankfurt am Main.