CITIZEN L watches reflect the brand concept “Beauty is Beauty,” which communicates our belief that beautiful things emanate from a beautiful mind. In other words, external beauty simply reflects inner beauty.

CITIZEN has created honest luxury with the CITIZEN L brand. This is the spirit behind the launch of a new style of luxury watch —“Ambiluna” . CITIZEN merges craftsmanship with timeless, elegantly simple and modern designs. By eschewing gaudy decoration in favour of simple beauty that reflects true inner quality and fine watchmaking, CITIZEN L challenges the conventional notion of watch and proposes a new style and definition of luxury watch, that cares for environment, people, and culture. The product stories and messages of CITIZEN L is what make the watches and wearers truly beautiful. The CITIZEN L Ambiluna collection was inspired by an architect Sou Fujimoto ,and the brand is supervised by a fashion journalist Yoshiko Ikoma to reinforce the message of CITIZEN L.

This new luxury watch collection embraces the concepts of sustainability and craftsmanship — revering and sharing traditional skills and techniques with a new generation of powerful women. In the spirit of sustainability, all products in the CITIZEN L new collection feature Eco-Drive*1, a core CITIZEN technology that powers watches using any light source.

The new “Ambiluna” collection design inspired by Sou Fujimoto
The name “Ambiluna” is a portmanteau word derived from two elements:” Ambient” and “Lunar.” “Ambient” evokes the natural environment rich in air and light, while “Lunar” suggests the subtle power of the gently-glowing Moon, as well as the moon-sapphire crystal used for the watch face. Watch is, by nature, a mechanical and precise object whereas time is formless and intangible. Under the concept of “absolute light” , Sou Fujimoto combines these two conflicting elements into this watch through the use of light and design. The sapphire glass surface is frosted on purpose so that the wearer does not so much “read” as “feel” the time. This “Moon-glazed sapphire crystal” , is inspired by a pale moon veiled in a haze casting a soft light.

As a result of this unique crystal design and time-honored craftsmanship, each watch in this collection is not simply a tool to tell time but a timepiece that tells a story.

Spirit of “absolute light” — Limited edition
The Moon-glazed sapphire crystal used on the Limited edition CITIZEN L watches enriches the light reflected on its surface and brings out various tones and brightness. The case is constructed from Super Titanium™*2, which use CITIZEN's proprietary surface hardening technology resulting in a watch that is five times harder than stainless steel. This material is also lightweight and gentle on the skin, so those with sensitive skin can wear these attractive watches without concern. Nishijin textile used for the watch bands is specially designed for this collection. It is crafted by a 350-year-old Kyoto textile manufacturer “HOSOO” that weaves Nishijin textile for traditional Japanese clothing, Kimonos. The nuance and delicate sheen of the material complements the case design and the strap's spiritual elegance appears to almost melt in the light symbolising minimalistic beauty.

A watch to connect light and time In addition to the Limited Edition strap model the Citizen L Ambiluna collection includes a unqiue bangle bracelet model. The design features a “Urushi drop,” an element of traditional Japanese lacqueriware. It is exquisitely handcrafted, no two models are exactly the same, the colour and lacquer-layers di¬ffer slightly, creating various dazzling reflections of light. The varying brilliance created by Moon-grazed sapphire crystal Glass and the Urushi drop are blended on a simple bangle. A diamond drop positioned between the case and the Urushi drop adds a sense of strength to the design, while also serving as an indicator for 12 o'clock. These elements combine to create a sense of vitality that brings the watch design to life and enhances its pure elegance.

Collection CITIZEN L Ambiluna Limited edition
Ref EG7000-01A
Launch Autumn/Winter 2016
Limited Number 1,000 Pieces Worldwide
Projected Price USD 2,000
Crystal Sapphire
Case & Band Material Super Titanium / Nishijin textile
Case Diameter /Thickness 37.8mm/9.49mm
Movement Caliber: G620, Eco-Drive, Accuracy of ±15 seconds per month, Runs 8 months on full charge, WR 50


Collection CITIZEN L Ambiluna
Ref (From above) EW5493-51W EW5490-59A EW5492-53P
Launch / Projected Price Autumn/Winter 2016 /USD 720
Case Diameter /Thickness 24.6mm/9.05mm *Design specifications only.
Movement Caliber: B035, Eco-Drive, Accuracy of ±15 seconds per month, Runs 7 months on full charge, WR 50
Case / Band Material Stainless steel & Urushi drop (with 1 piece of Diamond) / Stainless steel
* Silver foil and gold/silver powder are used for Urushi drops.