With the growing number of institutes and universities venturing into the research and development of sustainable masterbatch, the technology development and the eco-friendly plastic development in the recent years have given rise to several new products in the segment. Biodegradable polymers have shown an exponential increase in production for multiple applications such as packaging, building and construction, and healthcare. There have been several such cases whereby the information provided in the research studies by the universities has been based on the product development of a company. Moreover, several companies also collaborate with institutions and universities to do the research on their behalf, thereby reducing the R&D costs.
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Increasing government regulations related to plastic manufacturing and distribution pose a threat to the sustainable masterbatch market. Due to these, manufacturers have started looking for alternatives such as carbon-fibers. Even though bio-based masterbatches and bio-degradable require less production energy and produce less waste as well as less pollution, the carbon-emissions during the manufacturing of the same are comparable to that of conventional masterbatches. Thus, due to increasing government regulations as well as targets such as Horizon 2020, the manufacturers either have to look for cleaner manufacturing ways of bio-based and biodegradable masterbatches or look for a substitute altogether.
Competitive landscape provides an organization the edge to understand its key business strategy in the industry, its current competitors, and potential future competitors that might have made their way into the market. This segment details the latest strategies and developments adopted by the key market players in the global sustainable masterbatch market. The global sustainable masterbatch market has witnessed several strategic and technological developments in the past few years, undertaken by the different market players to attain their respective market shares in this emerging domain. Some of the strategies covered in this segment are product launches, partnerships and collaborations, and investments. The preferred business strategy for the companies has been product launches to strengthen their position in the global sustainable masterbatch market.
The growth in the market is attributable to the ongoing demand for bioplastics in different application areas. Most of the development has been attributed to the technological advancements in this field. The ecosystem of the sustainable masterbatch market comprises material and technology suppliers, bio-plastic manufacturers, additive manufacturers, and end users. The market is still developing with Europe at the forefront, followed by China, Asia-Pacific and Japan, North America, and the U.K.
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The global sustainable masterbatch market has been segmented into product type and application type. This research also analyzes the adoption of sustainable masterbatch in different regions and countries. The increasing application areas for bio-based plastics have led to the surging demand for various types of sustainable masterbatches. Some of the factors behind the expansion of the global sustainable masterbatch market are the rising need for these products in the automotive industry, increasing demand from the packaging industry, and rising investments to develop the new products.
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