The global nitro-infused beverages market is expected to grow more in the coming years with increased marketing initiatives by marketers for the upliftment of the market. Some of the leading companies operating in the global nitro-infused beverages market are PepsiCo, Nitro Beverages Co, Dunkin’, Starbucks, RISE Brewing Co., McDonald’s Corporation, and H&H Products Company.

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North America generated the highest revenue in the nitro-infused beverages market in 2020, followed by the Europe region. The region has been experiencing a rapid growth rate in the past few years, owing to the presence of leading players in the region. Companies are investing in research and development activities and introducing newer products in the market to gain a competitive edge over their competitors.

Asia-Pacific is an emerging region in the nitro-infused beverages market. Although the market is still in a nascent stage, the region holds a lot of potential for further growth. Companies are already expanding their presence by tapping into this opportunity in the region. For instance, Starbucks and McDonald's Corporation, the two U.S-based manufacturers, have started offering nitro-infused drinks in the region, which is expected to boost the sales of nitro-infused beverages in the region.

The competitive landscape for the nitro-infused beverages market demonstrates an inclination toward companies adopting strategies such as product launches and developments and joint ventures, partnerships, and collaborations. The major established players in the market are focusing on product launches and developments to introduce innovative nitro-infused beverages or developing further on the existing product portfolio. PepsiCo, Nitro Beverages Co., RISE Brewing Co., McDonald's Corporation, and Starbucks are some of the prominent players in the nitro-infused beverages market. The market is severely fragmented with the presence of large enterprises and a high number of small-sized to medium-sized companies.

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The nitro-infused beverages market is growing rapidly and is subject to intense and increasing competition. Increasing investments in R&D activities may result in the development of new products or beverages that have not been explored so far. Thus, to compete successfully and to be able to establish and maintain a competitive position in the current and future market, companies need to demonstrate their excellence over other established alternative solutions and products. In addition, marketers also need to create awareness about their brand and product offerings in order to ensure that they remain relevant in this competitive market. With increasing awareness among the consumers, the market for nitro-infused beverages is expected to experience rapid growth during the forecast period from 2021 to 2026.

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