Eubiotics is considered to be one of the significantly advanced solutions in the livestock sector since the animal feed revolution. Eubiotics products and ingredients-based solutions enable the livestock farmers to effectively manage the animals gut health, immunity, yield, and overall performance, among others. The livestock farming industry has been witnessing a revolutionary phase, owing to the introduction of eubiotics in farming in the past decade. Integration of eubiotics into livestock farming has led to an increase in the animal yield, and it also manages the gut health effectively.

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Earlier, the livestock farmers used antibiotics growth promoters to maintain their livestock’s health. However, due to the numerous health disadvantages, the governments of several countries across the world has banned the usage. However, with the rapid advancements, the application of eubiotics has gradually been adopted by livestock producers, during the last five years. Although the eubiotics has led to excitement in the whole industry, for animal nutrition and supplement players to quickly adopt the same and survive in the market, understanding the driving and restraint factors of the market is crucial.

The upcoming trend of using eubiotics as an animal feed has gained prevalence among the government of developed and developing countries. The governments of these countries are taking initiatives to promote eubiotics after the prohibition on the usage of antibiotics growth promoters. Moreover, the increasing demand and consumption of meat and meat-based products are also driving the market. The growth of this market is driven by certain other factors as well, as mentioned in the preceding figure.

However, there are certain challenges that prove to be restraints in the growth of the eubiotics market. The complexities in trading eubiotics across countries and stringent government regulations to trade these products across the countries are generating hindrance in the market growth. Moreover, the lack of scientific evidence about the health benefits of eubiotics for animals and awareness about newer advanced solutions is expected to hamper the market growth, especially in emerging countries. The growing concern of COVID-19 and disruption in the supply chain is also acting as a restraint in the market.

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The most attractive type of eubiotics is probiotics, which is adopted highly by the livestock producer after the prohibition on the usage of antibiotics growth promoters. The utilization of probiotics as an animal feed has been shown to have beneficial outcomes, including greater resistance to the infectious livestock diseases, enhanced growth rate, improved feed conversion, improved digestion, reduction in undesirable bacteria, and improved carcass quality and less contamination, among others.

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