An increase in health concerns and a significant growth in the green technology concept is leading to the substitution of synthetic products such as aluminum salts, phthalates, parabens, and petrochemical, which are contaminated and harmful to health. In addition, growing popularity of cosmetic products such as skin whitening cream, moisturizing lotions, facial wipes, sunscreen lotion, and deodorants is expected to create growth opportunity for bio-based cosmetics and personal care ingredients market during the forecast period, 2019-2029.

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Europe, especially Western Europe, is hub for the green evolution with growing consumer recognition and accountability for the acceptance of green products. European consumers are becoming aware about harmful impacts of synthetic cosmetics, which in turn, is fueling the demand for bio-based products in the region. Thus, growing adoption of greener end products drives the demand for advanced ingredients that are naturally sourced and efficiently processed to showcase the same performance traits of present synthetic alternatives. Anti-aging and moisturizing are the segments that have been witnessing large market penetration of bio-based ingredients, primarily because of high market demand and easy availability of oleo chemical-derived refined glycerin as a natural moisturizer.

However, cost associated with procurement and processing of bio-based raw materials is higher than that for synthetic chemical-based ingredients. Key cost additions involve higher cost of raw materials (generally a higher concentration is needed than synthetic ingredients to offer the required efficacy) and operational cost, owing to the extra downstream processing required to ensure purity and efficacy of bio-based ingredients.

Governments of several countries are taking initiatives to encourage and promote the use of bio-based cosmetics. They have also laid regulatory, policy, and safety laws to enhance the quality of bio-based cosmetics. With the goal of standardizing different labels into a unified standard for cosmetics and personal care, the Cosmos, a global standard was developed, and the guidelines were published in January 2011. The attempt toward the unification of standards and labels completed by 2015; until then, ingredients were accepted under different certifying bodies. The logos of certifying bodies such as Soil Association (UK), BDIH (Germany), Ecocert (France), Natrue and Nordic Swan, among which Ecocert is the most familiar, offer a unified identity to bio-based and natural ingredients and finished products in the cosmetics and personal-care markets.

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Emollients are expected to dominate the global bio-based cosmetics and personal care ingredients market during the forecast period, 2019-2029. Changing lifestyles and widespread consciousness concerning the enhancement of the total personality among consumers are expected to drive the global emollients market. Emollients soften and smoothen dry, flaky and rough skin for giving it a better look and feel. The smoothening action of the emollients takes place by filling the open spaces between the cells in dried skin with fatty substances and lipids. Emollients are occlusive agents and keep the skin hydrated for a longer period. Thus, the demand for emollients is expected to increase in the skin care and hair care application segment.

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