The total addressable market of face masks acquires the largest adoption rate in 2020. This is because of the high adoption of face masks in normal day-to-day life throughout the globe. Various countries such as India, Brazil, and Africa will still generate a great demand for face masks due to the prevailing COVID-19 pandemic. These countries have a large population, and it will take a substantial duration to fully vaccinate all the people of these nations. Thus, the demand for anti-viral face masks and the adoption of anti-viral technology on face masks will be prominent in the forecast years 2021-2026. Another wide adoption area of anti-viral technologies is beddings and PPE. These products are also very common in the household and medical industry. Therefore, the adoption of anti-viral technology in these industries will save the general public and medical workers from frequent disinfecting and sanitization.

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China, India, the U.S., and Thailand are the giant manufacturers of textile industries and will generate the most demand for anti-viral products in the forecast years. These countries can be a perfect target opportunity for anti-viral technology companies/providers to collaborate with giant textile companies of the global ecosystem and expand their global footprint in the market.

The competitive landscape of the anti-viral fabric market consists of different strategies undertaken by major players across the industry to gain market presence. Some of the strategies adopted by anti-viral fabric providers are new product launches, business expansions, and partnerships, and collaborations. Among all the strategies adopted, product launches have been the most prominent strategy adopted by the anti-viral fabric providers.

Most of the anti-viral fabric providers have numerous tie-ups with various anti-viral technology providers in order to incorporate anti-viral coating on their brands’ products. HeiQ Materials AG of Switzerland, SG Group of China, and Polygiene of Sweden are some of the key technology providers who have dominated the market by licensing their anti-viral technologies to the textile and fabric manufacturers of the world.

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The ongoing outbreak of coronavirus has led to disruption in the world and various industries operating. Healthcare and textile industry are among the most leading growth pertaining industries due to the outbreak of COVID-19. The growth and advancements of the healthcare industry have accelerated the scope of innovation and demand in the global industry. The textile industry is actively supporting and working on advanced materials to combat the pandemic in the world. India has the world’s second-highest population, and various Indian textile players are investing in anti-viral fabrics and technologies to cater to the growing demand for anti-viral masks and protective wear.

For instance, Donear Group is working in close collaboration with HeiQ Viroblock and NANO TECH to launch anti-corona fabric. The companies believe that this collaboration will boost their overall revenue by at least XX%, considering the havoc created by COVID-19 cases in the India market. The product promises to kill the COVID-19 virus in few minutes, and the company is planning to use this technology in various kinds of garments such as suits, jackets, and trousers.

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