In a remarkable journey that began in 1988, Birla White embarked on a mission to redefine the Indian construction industry through innovation and a commitment to excellence. Today, we proudly celebrate two decades of groundbreaking achievements in the realm of white cement and construction solutions.

With the vision to fortify the walls of every Indian home with innovation at its core, Birla White's journey commenced in Kharia Khangar, Rajasthan, the very heart of where trusted cement was born. The goal was ambitious but clear: to create the purest and whitest white cement that India had ever seen.

In a transformative move, two decades ago, Birla White ushered in the White Cement Revolution with the introduction of Birla White Wall Care Putty. This revolutionary product, a fusion of white cement and special-grade RD Polymers sourced from Germany, set the stage for a wave of innovation that would reshape the construction sector in India. Birla White became the first and only brand in the market to offer this unique advantage.

But innovation was not content to rest. Building on this legacy, Birla White expanded its white cement-based product portfolio to encompass a wide range of regular and premium putties. These included wall care putty, fragrance putty, excel putty, bio-shield putty, and waterproof putty, each contributing to an ever-growing suite of solutions for builders, homeowners, and the painter community.

The spirit of innovation continued to burn bright, propelling Birla White to explore new frontiers. The brand ventured into white cement-based distemper, liquid primer, and waterproofing solutions, diversifying its offerings to meet the evolving needs of the construction industry.

As Birla White marks this significant milestone, it renews its commitment to excellence and innovation. The brand's unique White Cement Advantage serves as a testament to what can be achieved when innovation becomes a way of life. Birla White's journey is not just about cement and putty; it's about transforming homes, enhancing lives, and leaving an indelible mark on the construction industry.

Join us in celebrating two decades of innovation, growth, and transformation as Birla White continues to illuminate the path towards a brighter and more resilient future for Indian homes.

Please contact:

Address UltraTech Cement Limited (Unit Birla White) 9th Floor, Birla Centurion, Pandurang Budhkar Marg, Worli, Mumbai – 400030
Phone No: 022-68540444 / 50365111
Toll Free 1800 11 1717 (Monday to Saturday - 9.30 am to 6.30 pm) Except Sunday & National Holidays
Email [email protected]

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About Birla White:
Birla White, a division of the Aditya Birla Group, is a leading name in the white cement industry in India. With a relentless focus on innovation and quality, Birla White has been instrumental in transforming the construction landscape in the country. From pioneering the use of white cement in construction solutions to introducing a wide range of innovative products, Birla White continues to set new benchmarks in the industry. Visit [https://www.birlawhite.com/en] to learn more about Birla White and its diverse portfolio of construction solutions.