The Protein crisps Market was valued at $30.7 billion in 2023 and is estimated to reach $39.52 billion by 2028, with a CAGR of 4.3% from 2023 to 2028.
Stressful living schedules are necessary for the present. Due to the rising employment rate, office workers now require more time to pack less healthy items. The more wholesome alternative to regular crisps is protein crisps. The typical crisps or chips we eat every day are heavy in fat, contain preservatives, and have unhealthy sugars. Protein crisps, on the other hand, are a healthier option because they include little to no fat, a lot of proteins, and micro and macronutrients like vitamins and minerals. There are many different ways to consume protein crisps, including pudding, bars, chips, cookie dough, drinks, pastries, and donuts. They are also accommodating for post-workout and muscle-building snacks. The present industry's protein crisps are available in a variety of flavors and taste profiles, making them even more palatable to consumers and promoting the expansion of the protein crisps business. Protein crisps are thus a technique to promote healthy living among populations in the contemporary busy lifestyle. Protein-based snacks are becoming more popular as people become more health conscious and learn how to make better eating choices.
Market Drivers and Restraints:
The market for protein crisps is expanding as consumers choose healthier alternatives to foods that are loaded with additives, preservatives, added sugars, artificial flavors, etc. Additionally, the industry is moving toward organic goods and substitutes that are free of soy, gluten, and other allergens, which is spurring market expansion. Additionally, low-fat goods with the same distinctive flavors and crunch are encouraged by healthy lifestyles, supporting market demand. Additionally, the increased nutritious value of both savory and sweet goods encourages market expansion. Protein crisps are very beneficial for individuals who routinely exercise to maintain a fit physique. Athletes and gym rats favor these snacks over typical ones to supplement their workout diet.The market for protein crisps is also anticipated to increase as a result of improvements in the sector. As an illustration, Kerry recently introduced an Upcycled protein crisp as a part of its Regrained food project. This product was developed in collaboration with Upcycled Foods Inc. Upcycled refers to food that is made from food waste that is intended to be thrown away. In light of this, the initiative is particularly environmentally beneficial and is made possible by the creation of protein crisps. The increased availability of the product in a variety of offline and online retailers, including supermarkets, vending machines, and medical supply shops, is also anticipated to help the market expansion for protein crisps.The population is being pushed toward healthier choices by the rise in chronic ailments and diseases.
The body benefits greatly from protein crisps, but you must be very careful when selecting the brand or type of food you are eating. Some protein products, in an effort to make the snack more appetizing, contain excessive amounts of added sugars like fructose and corn syrup, which may do more harm than good. Additionally, eating protein crisps may make you feel full, which might sometimes cause you to eat less food that is actually essential. Additionally, the taste component is a significant downside for the industry because most customers choose snacks to please their palates, and protein crisps may not taste exactly like conventional potato chips despite sharing a similar texture and appearance.
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The report is segmented as follows:
The Protein crisps Market is segmented by by Product Type; the Market is segmented by Flavour; the Market is segmented by End-User; the Market is segmented by Packaging; the Market is segmented by Distribution Channel:
by Product Type (Gluten-free protein crisps, Vegan protein crisps, Soy Free protein crisps)
By Flavour (Chocolate, Mocha, Peanut Butter, Vanilla)
By End-User (Women, men)
By Packaging (Pouches, Cartoons)
By Distribution Channel (Supermarkets, Speciality Stores, Online Retailing, Convenience Stores, Hypermarkets, Grocery Stores)
Regional Segmentation:
Due to the rising prevalence of obesity, diabetes, and other chronic diseases as well as rising health concerns, North America is anticipated to hold a monopoly on the market over the forecast period. According to current data, two out of every three adults in the United States are overweight or obese (69%) and one out of every three are obese (36%). As a result, there is an increasing need for worry about the negative impacts of food that has been flavor- and preservative-driven. Additionally, the rise of the market in the Region is supported by the high internet penetration and online retail availability of protein crisps in nations like the U.S. and Canada. Additionally, the industry is expanding as a result of rising vegan and gluten-free diets.
Due to growing awareness of the benefits of protein crisps, the market in Europe is also anticipated to expand significantly throughout the forecast period. Additionally, a recent poll conducted in Germany, France, Sweden, Italy, and other countries reveals that customers are choosing protein crisps over unhealthy snacks. As a result, the market expansion in the region is supported by the trend toward protein-fortified snacks in Europe.
Due to the expanding disposable incomes in nations like India, China, Japan, South Korea, Thailand, etc., the Asian-Pacific market is also anticipated to sustain market expansion. People have less free time and rely more on outside snacks as a result of the leading employment rates of both men and women; market growth is also supported by expanding market participants and regional product launches. For instance, Maricio introduced a delightful soy snack made from plants in India in 2022, and Kao Meiji and Kirin have been introducing new products in Japan.
Impact of COVID-19 pandemic on the market:
The pandemic caused significant market losses and a global economic downturn. In addition, many firms experienced difficulties as a result of lockdowns, limits on manufacturing and transportation, and other factors. The epidemic has, nevertheless, had a favorable effect on the market for protein crisps. The market for protein crisps saw tremendous growth as people's awareness of illnesses and ways to strengthen immunity increased. Additionally, the lockdown made individuals more conscious of their physical appearance and the value of exercise, which fueled industry expansion. The market's expansion was further aided by the growing availability of protein crisps online.
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