Market overview:

The Fresh Mushroom Market was valued at $63.0 billion in 2023 and is estimated to reach $90.4 billion by 2028, with a CAGR of 5.8% from 2023 to 2028.
The damp and moist areas of an environment are where fungi, including mushrooms, can develop. The majority of mushrooms that grow in the wild are poisonous and should not be eaten. However, it is possible to gather a number of fresh mushroom varieties that are acceptable for human consumption. Shiitake mushrooms, White button mushrooms, Portabello mushrooms, Enoki mushrooms, etc. are the most popular varieties of fresh mushrooms. Fresh mushrooms that have been packaged hygienically can be eaten both raw and cooked. They are frequently used in a variety of international cuisines, including pasta, hotpots, biryanis, Manchurians, soups, sandwiches, and even curries. Freshly collected and packaged mushrooms have an earthy scent and a vivid appearance; they may be distinguished from dried ones by their smell, color, and texture.
Fresh Mushroom Market Drivers and Restraints:
Because of the numerous health benefits of fresh mushrooms, people are becoming more interested in fungi, which is causing the industry to expand. As a rich source of vitamin D, vitamin B6, and selenium, mushrooms also promote improved digestion and the body's release of additional antioxidants, which improves detoxification, boosts immunity, and increases protein intake. Mushrooms are also thought to improve gastrointestinal health, safeguard brain function, improve cognitive function, and lower cholesterol and sodium intake, which can contribute to obesity and high blood pressure. Due to its capacity to limit cell damage, mushrooms have also been shown to assist in lowering the chance of developing cancer. Therefore, the market expansion over the forecast period is supported by the several important health benefits of mushrooms. Additionally, as mushrooms are a good source of fiber, protein, and antioxidants, they can aid in the prevention of a number of significant chronic conditions like diabetes and cardiovascular issues.Additionally, the market's expansion is supported by the expanding variety of fresh mushrooms available in the market, which offers a number of possibilities and recipe options. The increased understanding that mushrooms are a superfood also contributes to the market's expansion. The lengthy shelf life of mushrooms, provided they are kept properly chilled, also helps to meet consumer demand. For instance, retail fresh mushrooms can be stored in the refrigerator for up to two weeks before becoming bad. The mushroom business is further aided by the increased interest in developing healthy eating and lifestyle practices. Additionally, the popularity of mushroom-based foods with a focus on health, such as mushroom protein crisps, mushroom puffs, snack bars, and roasted mushrooms.
The market's expansion is also being supported by the key companies' increasing interest in the manufacturing and export of mushrooms. The market's expansion is also fueled by creative cultivation methods and marketing strategies for mushroom sales. The market need is also supported by expanding agricultural technologies and training related to mushroom cultivation techniques. Additionally, the industry is expected to rise because to the rising numbers of vegetarians and vegans around the world. For those who have stopped eating meat and are looking for something with a comparable texture and flavor, mushrooms can make a great meat substitute. Additionally, mushrooms are frequently utilized in many traditional foods across the globe, including ramen, hotpots, and dishes with cream, which increases market demand.
The high cost of purchasing mushrooms is a major disadvantage for the business because not all people can afford the superfood. Additionally, some uncommon varieties of fresh mushrooms, like black mushrooms, that are not in season or available at your neighborhood convenience shop, might be complicated, which restrains market expansion. Additionally, it takes a long time to properly harvest mushrooms and involves heavy human labor. As a result, it is a very time-consuming operation. In addition, it's okay to eat the mushrooms you find in a convenience store. However, it is completely forbidden to collect mushrooms in the wild. Wild mushrooms can cause a variety of health issues, including indigestion, convulsions, diarrhea, and other maladies. Additionally, a few certain varieties of mushrooms have psychedelic qualities that could result in hallucinations. Thus, it is crucial to distinguish between edible and inedible mushrooms with great care.
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The report is segmented as follows:
The Fresh Mushroom Market is segmented by Product; the Market is segmented by Form; the Market is segmented by Distribution Channel; the Market is segmented by Application:
• By Product (Oyster, Button, Shittake, Matsutake, Truffles, Others)
• By Form (Processed, Fresh)
• By Distribution Channel (Grocery Stores, Convenience Stores, Supermarkets & Hypermarkets, Direct to Customer, Online Stores)
• By Application (Pharmaceutical, Cosmetics, Food)
Fresh Mushroom Market Regional Analysis:
Due to the extensive usage of mushrooms in traditional medicine to strengthen immunity and various cuisines, the Asia-Pacific region is anticipated to dominate the market throughout the forecast period. In nations like China, Japan, Australia, South Korea, Thailand, Vietnam, and others, mushrooms are a required dietary item. Even countries like India are now expressing interest in the advantages of mushrooms, which is fostering industry expansion in the region. China is the world's greatest producer and exporter of mushrooms, and Asia is widely regarded as the cultural exporter of mushrooms. According to estimates, China will produce 41.1 million metric tons or more of mushrooms and truffles in 2021. In Japanese families, mushrooms are regarded as a staple item that is frequently consumed. The cuisine is believed to have been consumed in Asia for at least 4,000 years and is hence a part of their culture. As a result, it is anticipated that the Asia-Pacific fresh mushroom market will be dominant.
Impact of COVID-19 pandemic on the market:
Covid caused significant financial losses across several businesses, including the food industry. Higher food prices and a need for greater income for cultivators resulted from the abandonment of agricultural practices and direct harvest sales for farmers. The lockdown also resulted in a number of limitations on the market's supply of certain foods. The global epidemic did, however, have a positive effect on the market for fresh mushrooms. There was a roaring demand for these microfungi because mushrooms are regarded as superfoods with immunity-boosting characteristics. There was a significant wave of consumer demand for mushrooms during the predicted period, which encouraged more cultivators to start mushroom gardening in order to reduce losses brought on by the pandemic. Therefore, the pandemic had a positive impact on the world market for fresh mushrooms.
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